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Tabs: The AI Revenue Platform
77-person team automating the $500B B2B contract-to-cash nightmare
Most B2B companies are drowning in spreadsheets and manual invoicing. Tabs saw the chaos and built an AI platform that automates the entire revenue process—from contract signing to cash in the bank. With 77 employees and $10.8M in revenue, they're proving that the unsexy middle office is ripe for disruption.
"They're not just automating invoices—they're building the operating system for B2B revenue operations."
The Unsexy Billion-Dollar Problem
B2B companies still run on spreadsheets for revenue operations. Tabs identified that the contract-to-cash process is broken: sales closes deals, finance struggles with invoicing, and revenue recognition becomes a nightmare. Their platform unifies this entire workflow, targeting the $500B market of manual revenue ops that enterprises hate but accept as 'the way things are done.'
The 93% Mystery & The Real Story
Here's what's fascinating: 93% of their traffic is undefined (likely direct or branded). This suggests Tabs is building a product that sells itself through word-of-mouth in CFO circles. With only 34% organic search traffic, they're not chasing keywords—they're chasing enterprise contracts. The real signal? Their top keywords are 'tabs' (133K volume) and 'tabs finance'—brand recognition is their moat.
The founding team is a classic technical + GTM combo: Ali Hussain (CEO) brings the vision, Rebecca Schwartz owns go-to-market, and Deepak Bapat (CTO) handles the AI plumbing. They're building for finance teams who've outgrown QuickBooks but aren't ready for Oracle's complexity. The platform handles everything from Sage integration to payment processing, making them the 'Stripe for B2B revenue ops.'
- AI-powered contract-to-cash automation that eliminates spreadsheet hell
- Sage integration announced—direct shot at legacy accounting software
- 77-person team with $10.8M revenue suggests efficient enterprise sales
- 57% direct traffic indicates strong word-of-mouth and brand recall
The Verdict: Quiet Giant in B2B Automation
They're not a household name, but they're quietly owning the revenue operations stack for modern B2B companies. The 93% direct traffic is the real signal—this is a product that sells itself in the CFO office.
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Revenue Automation for B2B: Streamline with Tabs | Tabs
Automate your B2B revenue process with Tabs - the AI-powered platform for contract-to-cash automation. Streamline invoicing, payments, reporting, and more. Get a demo now!
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About tabs.inc
Automate your B2B revenue process with Tabs - the AI-powered platform for contract-to-cash automation. Streamline invoicing, payments, reporting, and more. Get a demo now!
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tabs.inc uses 21 technologies across their website including Wistia, HSTS, Sentry, and more.
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tabs.inc receives approximately 3.7K monthly visitors and ranks #4,654,495 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:25 on the site.
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