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Talon/LPE: The Quiet Giant of Central US Field Services
A $20M+ industrial consulting firm with a surprising digital footprint
In the shadowy corridors of heavy industry, where soil borings meet regulatory compliance, Talon/LPE operates as a stealth giant. This isn't a flashy tech startup—it's a $20.8M revenue machine mastering the unglamorous, essential work of environmental consulting across the Central United States.
"They don't chase viral moments—they chase reportable quantities and hollow stem augers."
The SEO Goldmine No One Saw Coming
With just 5,110 monthly visits, Talon/LPE ranks for 'reportable quantity' (5,000 monthly volume) and 'borings' (3,420 volume). This isn't vanity traffic—it's high-intent, industrial search queries where they likely dominate. Their 31% organic traffic share suggests a content strategy that quietly captures engineers and regulators when they need answers most.
The VP Army & Corporate Structure
Five VPs (Prescott, Morrison, Lincoln, Miles, Shubert) run a 99-person operation generating $20.8M. That's ~$210K revenue per employee—efficient for heavy industry. The executive density suggests a specialized, decentralized model where each VP likely owns a vertical: drilling, consulting, field services, or regional operations.
Their tech stack reveals a modernizing legacy: jQuery and Bootstrap sit alongside Tailwind CSS and HubSpot. This isn't a digital dinosaur—they're using LinkedIn Insight Tag and Facebook Pixel for B2B tracking, suggesting sophisticated lead generation despite the industrial facade. The HSTS implementation shows security awareness beyond typical industrial firms.
- Dominates niche industrial search terms where competition is minimal
- 45% direct traffic indicates strong brand recall in a relationship-driven industry
- Uses modern martech (HubSpot, pixels) for a traditionally offline sector
- Five VPs suggest specialized operational silos, not generalist management
The Unsexy Billion-Dollar Playbook
Talon/LPE proves that in industrial services, digital dominance in niche keywords beats broad social media presence every time. Their playbook? Own the technical queries, build regional expertise, and let the $20M revenue speak.
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Talon/LPE
We are experienced in environmental consulting, field services, drilling and construction in the Central United States.
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About talonlpe.com
We are experienced in environmental consulting, field services, drilling and construction in the Central United States.
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Technology Stack
talonlpe.com uses 10 technologies across their website including HSTS, HubSpot, LinkedIn Insight Tag, Facebook Pixel, and more.
Security
HSTS
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
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Performance
Lazy Loading
Web Standards
Twitter Cards
Traffic & Audience
talonlpe.com receives approximately 5.1K monthly visitors and ranks #3,760,719 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:28 on the site.
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