tannerco.com
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Tanner & Co: The $75M Local Giant
A Salt Lake City CPA firm dominates its backyard but struggles digitally. Here's the playbook for legacy services.
In an era of fintech disruption, Tanner & Co proves that deep-rooted local expertise still commands premium revenue. But with a global rank of #5.6M, their digital footprint tells a story of missed opportunity.
"They are a revenue engine, not a growth machine. And that distinction defines their entire digital strategy."
The B2B Referral Moat
Tanner & Co isn't playing the SEO game—they're playing the relationship game. With 47% of traffic coming from direct visits and top keywords being branded variations like 'tanner llc accounting salt lake city,' they own their name. This is the signature of a firm that wins through word-of-mouth and legacy relationships, not Google Ads.
The Digital Disconnect
Here's the tension: $75M in revenue but only ~3,000 monthly visitors. For a firm of 367 employees, that's roughly 8 visits per employee per month. In a world where competitors like Big 4 firms invest millions in content and thought leadership, Tanner & Co's tech stack (jQuery, Bootstrap) suggests they built a site and parked it. It's a classic 'if we build it, they will come' mentality that works when you have 30 years of referrals—but caps your ceiling.
The leadership team—Matt Huff (CIO), Steven Easthope (Tax Director), Merry Osborne (Director of Client Experience)—signals a focus on operational excellence over aggressive digital acquisition. Their tech choices prioritize stability (jQuery, Bootstrap) over innovation, which aligns with their core audience: high-net-worth individuals and established companies who value trust over slick UX.
- Revenue concentration: $74.8M suggests deep penetration in Salt Lake City market
- Traffic quality over quantity: 28% organic traffic likely converts higher than industry average
- Branded search dominance: Top 5 keywords are all variations of their name
- Tech stack is dated: jQuery and Bootstrap suggest minimal investment in modern web performance
The Untapped Opportunity
Tanner & Co has the revenue and reputation to scale nationally via digital channels. The question isn't capability—it's whether they're willing to disrupt their own referral machine.
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Salt Lake City Accounting Firm | Salt Lake CPA Firm | Utah CPA Firm
Learn about the accounting, tax, audit, and consulting services offered to companies and high net worth individuals - Salt Lake City CPA Firm.
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Learn about the accounting, tax, audit, and consulting services offered to companies and high net worth individuals - Salt Lake City CPA Firm.
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tannerco.com uses 19 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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tannerco.com receives approximately 3.0K monthly visitors and ranks #5,673,053 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:27 on the site.
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