tapgoods.com
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Tapgoods: The Silent Rental Powerhouse
A lean, 19-person team generating $2.3M in revenue from the shadows of the rental economy.
While everyone chases the SaaS unicorn dream, Tapgoods is quietly building a profitable, high-utility machine for the rental industry. They aren't chasing hype; they are chasing operational efficiency.
"With only 19 employees, Tapgoods generates over $120k in revenue per head. This isn't a scaling problem; it's a model of extreme efficiency."
The 'Booqable' Effect
Tapgoods' traffic data reveals a fascinating market reality. Their top keyword isn't their own brand—it's 'booqable' (9,000 monthly volume). This signals two things: a massive, active rental software market where users comparison shop aggressively, and a competitor landscape where Tapgoods holds its own despite significantly lower brand awareness. They are the underdog with serious utility.
The Retention Moat
Look at the traffic composition: 55% direct traffic. In the B2B SaaS world, this is the holy grail. It means that once a rental business adopts Tapgoods, they don't leave. They bookmark the URL and return daily. While organic search (25%) brings in new leads, direct traffic proves the software is sticky, embedded, and essential to daily operations.
The company is led by Doug Levy, who appears to be the driving force behind a tight-knit operation including Creative Director Manuel Herrera and Director of Client Success Morgan Perez. This isn't a faceless entity; it's a specialized crew focusing on a specific vertical: the rental industry's need for cloud-based, user-friendly management.
- Extreme Efficiency: $121k revenue per employee suggests a highly automated, low-overhead model.
- Direct Traffic Dominance: Over half their visitors type the URL directly, indicating high user retention.
- Niche Dominance: They compete for keywords like 'Point of Rental' but maintain a distinct, focused identity.
The Quiet Giant of Rental Ops
Tapgoods proves that you don't need to be the loudest in the room to build a sustainable, high-margin business in a vertical B2B market.
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https://www.tapgoods.com/pro/wp-content/uploads/2025/09/equipment-rental-software-tablet.webp
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TapGoods PRO | All-In-One Equipment Rental Software
Explore the rental industry’s most comprehensive, user-friendly, and cloud-based rental management software.
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About tapgoods.com
Explore the rental industry’s most comprehensive, user-friendly, and cloud-based rental management software.
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Technology Stack
tapgoods.com uses 22 technologies across their website including PHP, WordPress, Amazon Web Services, AWS CloudFront, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
Traffic & Audience
tapgoods.com receives approximately 24.9K monthly visitors and ranks #587,488 globally. The website has a bounce rate of 32% with visitors viewing an average of 10.4 pages per visit. Users spend an average of 4:37 on the site.
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This page provides publicly available information about tapgoods.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tapgoods.com directly at https://tapgoods.com.