tappsi.co
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Tappsi.co: The Cabify Acquisition Mystery
A $1.5M revenue domain redirecting to a ride-hailing giant
In the high-stakes world of urban mobility, Tappsi.co isn't a startup—it's a digital ghost. With just 17 employees and $1.5M in revenue, this domain redirects directly to Cabify, signaling a strategic asset acquisition that quietly reshaped the Latin American market.
"Tappsi.co isn't a business—it's a piece of real estate in the digital city."
The Acquisition Play
Cabify's purchase of Tappsi wasn't about revenue or traffic—it was about eliminating competition and securing a brand name. With only $1.5M in revenue and 17 employees, Tappsi represented a strategic kill. The domain now redirects, turning a former rival into a silent asset in Cabify's portfolio.
The Zero-Traffic Paradox
Despite zero organic traffic, Tappsi.co maintains a tech stack rivaling active platforms: Tailwind CSS, Bootstrap, PWA support, and robust analytics via Google Tag Manager. This isn't a dead site—it's a dormant one, likely preserved for brand equity or future redirection strategies.
The domain's structure reveals Cabify's meticulous approach to digital consolidation. Tappsi.co mirrors Cabify's core pages—blog, terms, signup, contact, privacy—while stripping away all unique content. It's a masterclass in brand absorption, where the acquired entity vanishes into the acquirer's infrastructure.
- Strategic acquisition to eliminate competition in Latin America
- Domain repurposed as a redirect to Cabify's main platform
- Tech stack maintained despite zero direct traffic
- Revenue ($1.5M) likely from pre-acquisition operations
Tappsi.co is a blueprint for silent consolidation
For founders: Sometimes the most valuable exit is the one that disappears. For investors: Look beyond revenue multiples—strategic domain acquisitions can be worth more than their P&L suggests.
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https://cabify.com/static/head/cover.png
Meta Tags
La ciudad es tuya. Viaja con nosotros | Cabify
Pide un viaje a través de la app o regístrate para conducir con nosotros. En tu ciudad, a tu ritmo y en cualquier lugar. Estamos listos para llevarte.
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About tappsi.co
Pide un viaje a través de la app o regístrate para conducir con nosotros. En tu ciudad, a tu ritmo y en cualquier lugar. Estamos listos para llevarte.
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Technology Stack
tappsi.co uses 7 technologies across their website including HSTS, Google Tag Manager, Google Analytics, Twitter Cards, PWA, and more.
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HSTS
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
tappsi.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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