In the digital age, a website with zero monthly visits is a ghost. Tapsimple.org is that ghost—yet it commands a $1.7M revenue and a full executive team. This isn't a failure; it's a deliberate strategy that challenges how we define digital success.

"When traffic is zero but revenue is $1.7M, you're not building a website—you're building a business."

The tech stack reveals a hybrid approach. WordPress and PHP provide a flexible, low-cost foundation for content management, while Tailwind CSS and Bootstrap suggest a focus on clean, responsive design. The inclusion of RSS and Twitter Cards indicates a nod to syndication and social sharing, even if the audience isn't there yet. It's a stack built for scalability, not just a static placeholder.

• Revenue-to-Visit Ratio: $1.7M with 0 visits implies a non-digital revenue model (grants, donations, corporate partnerships).
• Leadership Density: 5 executives for 29 employees is a high ratio, pointing to strategic, high-value operations.
• Tech Stack Pragmatism: WordPress + Tailwind suggests a balance of ease-of-use and modern UI, likely for internal tools or donor portals rather than public traffic.