tapzo.com
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The Ghost of India's Super App
How Tapzo pioneered all-in-one services, got acquired by Amazon, and quietly disappeared from the market.
Before Swiggy, Zomato, and Uber dominated their verticals, Tapzo tried to do it all in a single app. Acquired by Amazon Pay for $40M in 2018, it was meant to be India's super app backbone. Today, it's a digital ghost with barely 1,700 monthly visitors.
"Tapzo proved that aggregating services is easy; aggregating user retention is nearly impossible."
The Rise and Stagnation
Tapzo hit the market early, offering cabs, food, flights, and recharges with a unified wallet. The strategy was sound: capture the user once, monetize across verticals. However, as specialized apps (Uber, Zomato) optimized their UX, Tapzo's 'jack-of-all-trades' approach became a master of none. The Amazon Pay acquisition was a lifeline, but it signaled the end of Tapzo as a standalone brand.
The Acquisition Paradox
Amazon Pay bought Tapzo for its tech stack and user base, likely valuing the payment infrastructure over the consumer brand. With 321 employees and $58M in revenue, Tapzo was a substantial operation. Yet, post-acquisition, the traffic plummeted to 1,722 monthly visits, suggesting Amazon integrated the backend and deprecated the frontend—a common fate for acqui-hired tech.
The current tech stack reveals a modern rebuild (Vite, Vue.js, Tailwind) on a domain that barely sees traffic. This isn't a dying site; it's a maintained placeholder. The 100% 'undefined' country traffic suggests bot activity or internal routing, further distancing it from a real consumer base.
- First-mover disadvantage: Pioneered the super-app concept but couldn't defend against vertical specialists.
- Acquisition absorption: Amazon Pay likely cannibalized the tech, leaving the brand a shell.
- Traffic collapse: From a national player to <2k visits/month, a stark reminder of market consolidation.
Tapzo is a case study in integration failure.
It didn't die because the product was bad; it died because the acquirer absorbed its utility and discarded the brand.
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Tapzo was India's first all-in-one app | Tapzo
Tapzo was an all-in-one app that was acquired by Amazon Pay in India. On Tapzo, you could book flights, hail cabs, order food, recharge your phone etc. with a unified payment experience.
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About tapzo.com
Tapzo was an all-in-one app that was acquired by Amazon Pay in India. On Tapzo, you could book flights, hail cabs, order food, recharge your phone etc. with a unified payment experience.
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Technology Stack
tapzo.com uses 10 technologies across their website including YouTube Embed, HSTS, Cloudflare, and more.
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YouTube Embed
Security
HSTS
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Cloudflare
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Vite
Traffic & Audience
tapzo.com receives approximately 1.7K monthly visitors and ranks #8,052,571 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:46 on the site.
The majority of tapzo.com's traffic comes from .
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