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Tattarang: The Private Investment Group Behind Andrew Forrest
A deep dive into Australia's most influential family office, powered by Fortescue wealth
Tattarang isn't just another family office—it's the private investment vehicle of Andrew and Nicola Forrest, leveraging Fortescue Metals Group wealth to reshape Australian business. With $148.4M in revenue and 523 employees, this isn't a passive fund; it's an active force.
"Tattarang doesn't just invest in companies—it invests in Australia itself, from Akubra hats to mining technology."
The Empire Beyond Mining
While Fortescue made Andrew Forrest a mining magnate, Tattarang is his legacy play. It invests across real assets, public markets, and private equity—diversifying wealth into everything from luxury brands to sustainable infrastructure. The portfolio includes Akubra (iconic Australian headwear) and significant stakes in mining tech, proving they understand both tradition and innovation.
Traffic Tells a Story
With only 6,589 monthly visits, Tattarang's digital footprint is surprisingly modest for a $148M revenue entity. Yet 55% comes from organic search—people actively seeking them out. The 100% 'undefined' country traffic suggests either privacy-focused analytics or a deliberately low-key digital presence, consistent with a family office that operates through relationships, not flashy marketing.
The keyword data reveals their dual identity: 'tattarang' (780 monthly searches) shows growing brand recognition, while 'akubra' (12,680 searches) and 'sfm' (34,400 searches) hint at their broader influence. This isn't a company chasing clicks—it's a strategic investor whose online presence is minimal compared to its real-world impact.
- 523 employees across diverse sectors—from mining tech to consumer brands
- Revenue of $148.4M, largely from private market investments
- 55% organic traffic indicates strong brand recall despite low volume
- 100% 'undefined' country traffic suggests privacy-focused operations
Tattarang is Australia's Quiet Powerhouse
For founders seeking patient capital and investors watching family office trends, Tattarang represents the evolution of wealth from extraction to legacy—proving that the most influential funds often have the smallest digital footprints.
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We’re proudly Australian and invest across a wide variety of sectors and asset classes, including in real assets, public and private markets. We believe in
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About tattarang.com
We’re proudly Australian and invest across a wide variety of sectors and asset classes, including in real assets, public and private markets. We believe in
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tattarang.com uses 16 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Traffic & Audience
tattarang.com receives approximately 6.6K monthly visitors and ranks #3,115,965 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:19 on the site.
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