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tattarang.com

16 technologies
VerifiedVisit6.6K/mo$148M52316 Tech25 Leads
Deep Dive

Tattarang: The Private Investment Group Behind Andrew Forrest

A deep dive into Australia's most influential family office, powered by Fortescue wealth

Tattarang isn't just another family office—it's the private investment vehicle of Andrew and Nicola Forrest, leveraging Fortescue Metals Group wealth to reshape Australian business. With $148.4M in revenue and 523 employees, this isn't a passive fund; it's an active force.

$148.4M
Annual Revenue
523
Employees
55%
Organic Traffic
780
Monthly Brand Searches

"Tattarang doesn't just invest in companies—it invests in Australia itself, from Akubra hats to mining technology."

The Empire Beyond Mining

While Fortescue made Andrew Forrest a mining magnate, Tattarang is his legacy play. It invests across real assets, public markets, and private equity—diversifying wealth into everything from luxury brands to sustainable infrastructure. The portfolio includes Akubra (iconic Australian headwear) and significant stakes in mining tech, proving they understand both tradition and innovation.

Traffic Tells a Story

With only 6,589 monthly visits, Tattarang's digital footprint is surprisingly modest for a $148M revenue entity. Yet 55% comes from organic search—people actively seeking them out. The 100% 'undefined' country traffic suggests either privacy-focused analytics or a deliberately low-key digital presence, consistent with a family office that operates through relationships, not flashy marketing.

The keyword data reveals their dual identity: 'tattarang' (780 monthly searches) shows growing brand recognition, while 'akubra' (12,680 searches) and 'sfm' (34,400 searches) hint at their broader influence. This isn't a company chasing clicks—it's a strategic investor whose online presence is minimal compared to its real-world impact.

  • 523 employees across diverse sectors—from mining tech to consumer brands
  • Revenue of $148.4M, largely from private market investments
  • 55% organic traffic indicates strong brand recall despite low volume
  • 100% 'undefined' country traffic suggests privacy-focused operations
No public product offerings
Direct access to Fortescue's capital and network
No venture capital-like public portfolio
Long-term, patient investment horizon
Minimal digital marketing presence
Strategic control over Australian legacy assets

Tattarang is Australia's Quiet Powerhouse

For founders seeking patient capital and investors watching family office trends, Tattarang represents the evolution of wealth from extraction to legacy—proving that the most influential funds often have the smallest digital footprints.

What tech stack does Tattarang use?

20 detected
Security1
Programming Languages1
E-commerce & Payments1
Web Standards2
JavaScript Libraries3
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics

How much traffic does Tattarang get?

Traffic & Engagement

6.6K
Monthly Visits
1.6
Pages/Visit
0:19
Avg. Duration
40%
Bounce Rate
Monthly Traffic Trend+16%
5.7K
Oct 2025
Oct
7.6K
Nov 2025
Nov
6.6K
Dec 2025
Dec

Traffic Sources

Search
55%
Direct
34%
Social
2%
Referrals
7%
Email
0%
Paid
1%

Where is Tattarang's audience located?

🌍100.0%

What keywords does Tattarang rank for?

5 keywords
1tattarang780 vol
2tattarang brands80 vol
3akubra kempsey510 vol
4akubra12.7K vol$0.82
5sfm34.4K vol$2.25

How is Tattarang's SEO?

Open Graph Image

OG Image preview
og:image

https://www.tattarang.com/wp-content/uploads/2025/10/tattarang-device-on-bg-1024x576.png

Meta Tags

title9 chars

Tattarang

description155 chars

We’re proudly Australian and invest across a wide variety of sectors and asset classes, including in real assets, public and private markets. We believe in

languageEN-AU

H1 Tags

h1Tattarang is the private investment group of Andrew and Nicola Forrest.

Schema Types

Unknown

Who works at Tattarang?

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What do customers think of Tattarang?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Tattarang

What is Tattarang's Revenue?
Tattarang generates approximately $148M in annual revenue. With 523 employees, that's $283,750 per employee.
What does Tattarang do?
We’re proudly Australian and invest across a wide variety of sectors and asset classes, including in real assets, public and private markets. We believe in
How fast is Tattarang growing?
Tattarang employee count has changed by 22% year over year.
What technologies does Tattarang use?
Tattarang uses 16 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, HSTS, PHP.
Who are Tattarang's competitors?
Tattarang's main competitors include UWA Student Managed Investment Fund, Fidante Partners, Potentia Capital, Frontier Advisors, Cornerstone Group. These companies operate in similar markets and compete for the same customer base.

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What are Tattarang's key pages?

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About tattarang.com

We’re proudly Australian and invest across a wide variety of sectors and asset classes, including in real assets, public and private markets. We believe in

Company Overview

tattarang.com
Website
finance
Industry
#3,115,965
Global Rank
6.6K
Monthly Visitors
16
Technologies
25+
Employees

tattarang.com Key Pages

tattarang.com Social Media

Contact tattarang.com

Technology Stack

tattarang.com uses 16 technologies across their website including Font Awesome, HSTS, PHP, and more.

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CMS

WordPress

E-commerce & Payments

WooCommerce

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

6.6K
Monthly Visits
40%
Bounce Rate
1.6
Pages/Visit
0:19
Avg. Duration

tattarang.com receives approximately 6.6K monthly visitors and ranks #3,115,965 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:19 on the site.

The majority of tattarang.com's traffic comes from .

Frequently Asked Questions

What is tattarang.com?
We’re proudly Australian and invest across a wide variety of sectors and asset classes, including in real assets, public and private markets. We believe in
What technologies does tattarang.com use?
tattarang.com uses 16 technologies including Font Awesome, HSTS, and 10 more. View the full tech stack analysis above.
How do I contact tattarang.com?
You can contact tattarang.com via email at [email protected] or through their contact page.
What are tattarang.com's social media accounts?
tattarang.com is active on linkedin. You can find links to all their social media profiles in the social section above.
Is tattarang.com hiring?
Check tattarang.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is tattarang.com?
tattarang.com receives approximately 6.6K monthly visitors and ranks #3,115,965 globally. Traffic is declining by 12.9% month-over-month.

Related Searches

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This page provides publicly available information about tattarang.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tattarang.com directly at https://tattarang.com.