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TaxiKurir: The Nordic Taxi Giant in Crisis
A market leader with a 1.3-star rating and 18M SEK in revenue faces an identity crisis
TaxiKurir claims to be Scandinavia's largest taxi company, but its digital footprint tells a different story. With a Trustpilot rating of 1.3/5 and declining web traffic, the legacy brand is hemorrhaging customer trust in the age of Uber.
"In the ride-hailing era, being 'Scandinavia's largest' is no longer a moat—it's a vulnerability."
The Traffic Collapse
TaxiKurir's monthly visits hover at just 17,956—a fraction of what modern mobility platforms command. For context, that's roughly 0.02% of Sweden's population visiting monthly. The 36% organic search share reveals heavy reliance on brand recognition, while 15% direct traffic suggests a shrinking loyal customer base. The data indicates a legacy brand struggling to transition from phone bookings to digital-first users.
The Trust Deficit
A 1.3-star rating across 163 reviews is catastrophic for a service business. In mobility, trust is the currency; price and convenience are the commodities. TaxiKurir's rating suggests systemic failures—likely inconsistent driver quality, pricing transparency, or app reliability. Meanwhile, their top keyword 'uppsala taxi' (740 monthly searches) reveals regional dependency, not national dominance. They're fighting local battles while competitors own the narrative globally.
The tech stack tells a story of modernization attempts: Next.js, Vercel, and Tailwind CSS suggest a recent digital overhaul. Yet Freshdesk for support implies reactive, not proactive, customer service. Their Facebook presence is static, and they lack structured data—a basic SEO failure for any modern web property. The 90.6% traffic from an 'undefined' country (likely Sweden) reveals a hyper-localized strategy that's failing to scale.
- Revenue model: Traditional taxi dispatch with 61 employees—lean but potentially understaffed for scale
- Market position: Claimed 'largest in Scandinavia' but digital metrics suggest mid-tier regional player
- Growth channel: Phone bookings (0771-860000) still primary, digital channels underdeveloped
- Competitive moat: None visible—no proprietary tech, no network effects, no brand loyalty
The Crossroads
TaxiKurir must choose: become a tech platform or be relegated to a legacy dispatcher. The 1.3-star rating is a five-alarm fire, not a bug. In mobility, the winner isn't the largest fleet—it's the best experience. Right now, TaxiKurir is neither.
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TaxiKurir - Boka taxi i Sverige, Norge och Danmark på 0771-860000
Boka taxi för alla tillfällen på 0771-860000, i appen eller på webben. TaxiKurir är Skandinaviens största taxibolag.
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Reviews (6)
Negative 1 billion NO SHOW!
Negative 1 billion! NEVER USE THEM! TAXI KURI MÖLNDAL NEVER SHOWED UP! LEFT ME STANDING OUTSIDE WAITING FOR 30MINUTES INSTEAD OF A 12MINUTE PICK UP AT 02:00AM, THE MIDDLE OF THE NIGHT! I CALLED TO ASK WHAT WAS GOING ON. THEY SAID THE DRIVER CANCELLED BECAUSE HE DIDN’T WANT TO COME! I SAID WHAT KIND OF COMPANY IS THIS?! YOU/HE COULD HAVE AT LEAST CALLED ME TO SAY THE TAXI ISN’T COMING! “WE ARE A COMPANY WITHOUT CARS IN YOUR AREA.” I HAD RECEIVED THE SMS BOOKING. HORRIBLE COMPANY! SHOULD NOT BE ALLOWED TO BE A TAXI COMPANY AT ALL! NEVER USE TAXI KURI MÖLNDAL!!!! 😡
If you are here you know this already
If you are here you know this already, AVOiD taxi kurir. Just been scammed by the driver. ONLY use taxi stockholm, only company that is not a scam, or uber
Avoid this company at all costs
Avoid this company at all costs. Taxis in Stockholm used to be a dream. This outfit is run by Cowboys straight off the boat , dangerous driving, extortionate charging, rude and aggresive
Never came to pick up
Never came to pick up our parents after preeboked service and even called same morning to check and confirm. After not coming: ”Sorry, we do not have any car available”.
Do not use their services!
Have taken the TaxiKurir (number plate PJP851) from the central station to the hotel that should be 10 min. drive. The driver took us around the town and charged 477 SEK. I have complained to the customer service online though without any response so far. It is not possible to call their customer services and get an answer. Do not use their services!
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About taxikurir.se
Boka taxi för alla tillfällen på 0771-860000, i appen eller på webben. TaxiKurir är Skandinaviens största taxibolag.
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Technology Stack
taxikurir.se uses 11 technologies across their website including Font Awesome, HSTS, Storyblok, and more.
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HSTS
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Storyblok
Cloud & Hosting
Vercel
Customer Support
Freshdesk
Performance
Lazy Loading, Priority Hints
Traffic & Audience
taxikurir.se receives approximately 18.0K monthly visitors and ranks #1,523,168 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:53 on the site.
The majority of taxikurir.se's traffic comes from undefined, .
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