taygo.com
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TAYGO: The Niche CRM for Mortgage Lenders
A deep dive into a $3.3M revenue startup targeting a specific vertical with AI-driven automation.
In a world dominated by Salesforce and HubSpot, TAYGO is betting everything on a single vertical: mortgage lending. With a lean team of 18 and $3.3M in revenue, they aren't trying to be everything to everyone—they are trying to be the only CRM a loan officer needs.
"Generalist CRMs fail lenders by drowning them in features they don't need. TAYGO succeeds by automating the specific chaos of mortgage origination."
The Revenue Efficiency Play
While many SaaS companies burn cash to acquire users, TAYGO's revenue-per-employee sits at a healthy ~$183k. With 55% of their traffic coming directly to the site, they have established a strong brand recall—loan officers aren't stumbling upon TAYGO; they are seeking it out. This suggests high intent and a product that solves a painful, recurring problem.
Niche Down to Scale Up
TAYGO’s feature set reads like a checklist for a modern loan officer: automated lead management, a specialized call system, and web presence tools. Unlike generic CRMs that require heavy customization, TAYGO ships with the mortgage workflow baked in. Their social presence (Facebook, LinkedIn, Instagram) reinforces this vertical focus, targeting the specific communities where loan officers operate.
The technology stack reveals a modern, scalable architecture. Built on Next.js and React, hosted on AWS with CloudFront, and integrated with Stripe for payments, the foundation is solid. They are using Material UI and Tailwind CSS for rapid, consistent UI development. This isn't legacy software; it's a cloud-native platform designed for speed.
- Vertical SaaS strategy: Deep integration into mortgage workflows rather than broad features.
- Modern Stack: Next.js, React, and AWS ensure scalability and performance.
- High Direct Traffic: 55% direct traffic indicates strong brand loyalty and repeat usage.
- Lean Operations: 18 employees generating $3.3M in revenue shows efficient execution.
The Quiet Giant of Mortgage Tech
TAYGO proves that in a crowded SaaS landscape, the deepest moat is often the narrowest focus.
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TAYGO™ - The Next Gen. CRM for Mortgage Lenders
The Next Generation CRM for Mortgage Lenders! Ultimate productivity by automating Lead Management, Call System, Web Presence and Customer Communication with TAYGO™.
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About taygo.com
The Next Generation CRM for Mortgage Lenders! Ultimate productivity by automating Lead Management, Call System, Web Presence and Customer Communication with TAYGO™.
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Technology Stack
taygo.com uses 10 technologies across their website including Google Maps, Amazon Web Services, AWS CloudFront, Stripe, and more.
Maps
Google Maps
Cloud & Hosting
Amazon Web Services, AWS CloudFront
E-commerce & Payments
Stripe
Performance
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UI Libraries
Material UI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
taygo.com receives approximately 1.3K monthly visitors and ranks #11,323,982 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:28 on the site.
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