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TBA: The $258M Insurance Powerhouse You Haven't Heard Of
Deep dive into Tennessee Brokerage Agency's quiet dominance in health and life insurance
While tech startups chase viral fame, TBA (Tennessee Brokerage Agency) quietly rakes in $258M annually with 1,272 employees. This isn't a Silicon Valley unicorn—it's a legacy insurance machine that's mastered the art of being indispensable to agents.
"They don't need SEO fireworks when their name IS the destination—47% direct traffic proves agents know exactly where to go."
The Trojan Horse Strategy
TBA plays the ultimate B2B2C game. Their 4,186 monthly visits sound modest until you realize 29% come organically for hyper-specific terms like 'iul triple compound account' (290 monthly searches). They're not chasing mass-market traffic—they're capturing high-intent insurance agents who need complex product expertise. The 'tennessee brokerage agency' keyword alone drives their brand authority.
The Agent Infrastructure
With 1,272 employees, TBA operates like a parallel insurance ecosystem. While Insurtechs automate everything, TBA's team of specialists like Cheryl Coggins (Case Manager) and Jennifer Stanifer (Impaired Risk Underwriting) handle the messy, high-value edge cases that algorithms can't touch. This human layer is their moat—when agents face complex underwriting scenarios, they need TBA's bench of experts, not a chatbot.
Their tech stack reveals a pragmatic hybrid: WordPress for presence, HubSpot for CRM, and jQuery/Bootstrap for functional (if dated) UX. They're not rebuilding the web—they're using proven tools to support a relationship-driven business. The LinkedIn Insight Tag and Google Analytics show they track what matters, but there's no evidence of aggressive conversion optimization. This is a company that wins on trust, not landing page experiments.
- Revenue concentration: $258M from health/life insurance brokerage suggests deep market penetration
- Traffic quality over quantity: 4,186 visits with 47% direct indicates strong brand recall
- Specialization moat: Keywords like 'john hancock long term care' (4,760 monthly volume) show they own complex product categories
The Unsexy Billion-Dollar Blueprint
TBA proves that in regulated industries, operational excellence and human expertise beat tech disruption every time. They're not building an app—they're building an institution.
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Technology Stack
tba.com uses 12 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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Traffic & Audience
tba.com receives approximately 4.2K monthly visitors and ranks #4,182,605 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:26 on the site.
The majority of tba.com's traffic comes from .
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