teaching.com
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Teaching.com: The Stealth Giant in K-12 EdTech
How a 112-person team quietly serves 23K+ monthly visitors with a $19M revenue model
Forget the unicorn hype. Teaching.com operates in the shadows of the education sector, wielding a 23,750-monthly-visit machine with just 112 employees. They aren't chasing viral fame; they're building the infrastructure for tomorrow's classrooms, one click at a time.
"They own the URL, but they own the habit. With 55% direct traffic, teachers aren't searching—they're returning."
The Invisible Moat: Direct Traffic
While competitors fight for SEO scraps, Teaching.com commands a staggering 55% direct traffic share. This isn't accidental; it's the hallmark of a sticky product. When educators type 'teaching.com' directly into their browser, they aren't browsing—they're working. This loyalty suggests a product deeply integrated into daily classroom workflows, likely driven by the Typing.com acquisition.
The Typing.com Power Play
The keyword data reveals the secret weapon: 'typing.com' generates 21,710 monthly searches—over 100x more than 'teaching.com' itself. This isn't a distraction; it's the engine. By acquiring or building Typing.com, they captured a massive, high-volume niche (typing skills) and funneled that traffic into their broader ecosystem. It's a classic 'land and expand' strategy within the educational vertical.
The tech stack reveals a focus on performance and scale over bleeding-edge innovation. Utilizing AWS CloudFront, Cloudflare, and jQuery/Bootstrap suggests a pragmatic approach: reliability over flash. They aren't building custom frameworks; they're deploying proven tools to serve content fast. For investors, this signals capital efficiency; for founders, it's a lesson in prioritizing delivery over tech debt.
- Traffic asymmetry: Dominated by 'typing.com' searches, creating a funnel for the parent brand.
- Geographic opacity: 'undefined' traffic suggests analytics configuration issues or a heavily US-centric audience not properly tagged in the tools used.
- Low brand search volume: 'teaching.com' only sees 130 monthly searches, indicating the brand is still maturing despite the revenue.
The Quiet Behemoth
Teaching.com proves you don't need to be the loudest to win. By solving a specific, high-volume need (typing) and building a direct traffic moat, they've created a sustainable $19M business in a space crowded with noise. For product teams, the lesson is clear: own the workflow, don't just rent the attention.
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Meta Tags
Teaching.com - Developing Children's Futures, Helping Educators Now.
We’re changing online education by building exciting products that equip students and teachers with the tools to succeed in the classroom and beyond.
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About teaching.com
We’re changing online education by building exciting products that equip students and teachers with the tools to succeed in the classroom and beyond.
Company Overview
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Technology Stack
teaching.com uses 12 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Analytics & Marketing
Google Analytics
Traffic & Audience
teaching.com receives approximately 23.8K monthly visitors and ranks #1,250,035 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:10 on the site.
The majority of teaching.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about teaching.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit teaching.com directly at https://teaching.com.