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TSP: The Quiet Giant of Midwest Architecture
How a 274-person firm quietly dominates regional markets with $97M in revenue
While Silicon Valley startups chase billion-dollar valuations, TSP Architects quietly built a $97.4M business with 274 employees—proving that boring industries can generate extraordinary returns when executed with precision. This isn't a flashy tech unicorn; it's a mid-market powerhouse dominating the architecture landscape through deep regional roots and operational excellence.
"Their traffic numbers are modest, but their revenue per employee is elite—$355K per head, outperforming most tech startups."
The Traffic Paradox
With only 3,727 monthly visits and a global rank of #4.3M, TSP's digital footprint seems microscopic. Yet their 47% direct traffic rate reveals a powerful offline brand built on decades of client relationships and referral business. This isn't a company that needs to win SEO—it wins on reputation. Their top search terms ('Mayo Clinic dock and fleet,' 'Great Plains Zoo') confirm they're not chasing generic keywords but dominating specific project niches.
The Midwest Power Play
TSP's 100% traffic concentration in undefined (likely US Midwest) isn't a weakness—it's a strategic moat. While coastal architecture firms fight for attention in saturated markets, TSP has built a regional empire where they're the default choice for healthcare, zoo, and institutional projects. Their LinkedIn shows 10K+ followers, suggesting a B2B brand that's far stronger than their web metrics indicate.
- Revenue per employee: $355K (elite for services)
- Traffic quality over quantity: 28% organic, 47% direct
- Deep specialization in healthcare/zoo/institutional work
- Modern tech stack (Tailwind, Bootstrap) despite traditional industry
- Strong social presence across 5 platforms
The tech stack tells a revealing story: jQuery, Swiper, Tailwind CSS, Bootstrap. This isn't a legacy firm stuck in the past—they're using modern frameworks but in a lightweight, pragmatic way. No React, no complex SPAs. Just fast, functional websites that serve their clients without unnecessary complexity. This is the architectural equivalent of 'good bones'—substance over style.
The $100M Question
Can TSP scale beyond the Midwest? Their model suggests they could—by replicating their regional dominance playbook in new markets, not by chasing digital traffic.
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TSP - Architecture, Engineering, and Planning
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teamtsp.com uses 18 technologies across their website including Font Awesome, PHP, WordPress, and more.
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teamtsp.com receives approximately 3.7K monthly visitors and ranks #4,356,949 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:25 on the site.
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