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Techjockey: India's Software Marketplace
How a 212-person team built a $33.8M software marketplace for India
While SaaS giants chase global enterprise contracts, Techjockey quietly built a $33.8M engine connecting 5,500+ software vendors to Indian businesses through a marketplace model that actually works. This is the story of capitalizing on India's fragmented B2B software buying journey.
"They're not just aggregating software—they're solving India's B2B trust deficit one verified review at a time."
The Growth Engine
With 62% organic traffic and 64,304 backlinks, Techjockey mastered the SEO playbook for software discovery. Their traffic strategy reveals a brilliant insight: they don't compete for generic 'software' terms—they own specific brand searches like 'Bitdefender' (596K monthly volume) and 'Quick Heal' (36K volume), capturing buyers already in consideration mode. This intent-based acquisition funnels into their 1+ lakh verified reviews, creating a defensible moat.
The Trust Problem
India's B2B software market is notoriously fragmented. Buyers drown in options, vendors struggle with discovery, and trust is scarce. Techjockey's 1+ lakh verified reviews directly attack this trust deficit. While their Trustpilot score sits at a modest 2.9/12 reviews, the sheer volume of on-platform reviews suggests they're building trust where it matters most—during the actual buying journey, not on third-party sites.
The company's tech stack reveals their priorities: jQuery and Bootstrap for speed, Zendesk for customer support, and PWA capabilities for mobile-first Indian buyers. Their 600+ categories and 15,000+ SKUs suggest they're playing the long-tail game—owning niche software verticals that larger players ignore.
- Capitalized on India's B2B software fragmentation with a marketplace model
- Mastered intent-based SEO targeting brand-specific searches
- Built defensibility through 1+ lakh verified reviews
- Scaled to $33.8M revenue with just 212 employees (~$160K revenue per employee)
The Unsexy Winner
While AI startups chase hype, Techjockey built a $33.8M business solving the unglamorous but critical problem of B2B software discovery in India. Their playbook proves that in emerging markets, aggregation + trust beats innovation every time.
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5 keywordsHow is Techjockey's SEO?
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Meta Tags
Buy Software Online with 1+ Lakh Trusted Software Reviews
Techjockey Helps Million of Businesses to Buy the Best Software Online in India. 15000+ Software, 5500+ Vendors, 600+ Categories, 1+ Lakh Verified Reviews.
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TechJockey
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Reviews (12)
Techjockey is so helpful in buying…Softwares
Techjockey is so helpful in buying software. So easy to choose and compare and get the product license so easily.
fantastic experience go for it guys
"I recently had a fantastic experience with Techjockey.com. They provided top notch software solutions that exceeded my expectations. I highly recommend their services to anyone looking for reliable software solutions. The team was knowledgeable, supportive, and ensured I got exactly what I needed. If you’re in search of quality software, look no further than Techjockey.com!"
Great Place to work
Nice work environment, great learnings and supportive management.
i recently purchased software through…
i recently purchased software through techjockey and had a great experience. the platform is easy to use and their team helped me.
Techjockey is a one stop platform for…
Techjockey is a one stop platform for software buyers to discover business related software, compare them and buy at one place removing the necessity of intermeditaries. It is ver useful for sme and smb founders to take quick actions.
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About techjockey.com
Techjockey Helps Million of Businesses to Buy the Best Software Online in India. 15000+ Software, 5500+ Vendors, 600+ Categories, 1+ Lakh Verified Reviews.
Company Overview
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Technology Stack
techjockey.com uses 11 technologies across their website including Font Awesome, Google Fonts, WordPress, Zendesk, and more.
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Font Awesome, Google Fonts
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WordPress
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Twitter Cards, PWA
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Traffic & Audience
techjockey.com receives approximately 407.4K monthly visitors and ranks #105,256 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:41 on the site.
The majority of techjockey.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about techjockey.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit techjockey.com directly at https://techjockey.com.