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The 403 Forbidden Company
How a $14M manufacturer vanished from the internet (and why that matters)
Technocoat.com returns a 403 Forbidden error—a digital ghost town for a company generating $14M annually. This isn't a tech startup failure; it's a 62-person manufacturing firm that simply doesn't need the internet to thrive.
"In 2024, a 403 error isn't a bug—it's a business model."
The B2B Fortress
Technocoat operates in the invisible middle: industrial coatings and surface treatment. Their customer base consists of long-term B2B contracts, not web traffic. President Ross VandeWege and Sales Engineer Ken Zeedyk don't need SEO—they need relationships. The 403 error is a moat, not a vulnerability.
Revenue Without Rankings
While SaaS companies obsess over organic keywords, Technocoat's $14M flows through purchase orders, not page views. Production Manager Marc Sanchez and Controller Patty Riemersma manage real assets, not digital metrics. This is manufacturing's secret: the less you need the web, the more defensible your business becomes.
The HSTS header is their only digital footprint—a security protocol that tells browsers to enforce HTTPS. That's it. No analytics, no tracking pixels, no conversion funnels. Just six leadership emails and 62 people building physical products in the real world.
- Zero digital marketing dependency = zero customer acquisition cost
- 62 employees generating $225K revenue per person (industry benchmark: strong)
- HSTS is their entire tech stack—security over sophistication
- HR Manager Catherine TenHagen's team doesn't recruit via LinkedIn—they recruit via reputation
The Internet Doesn't Matter
Technocoat proves that for some businesses, the best digital strategy is no digital strategy at all.
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About technocoat.com
Company Overview
Technology Stack
technocoat.com uses 1 technologies across their website including HSTS.
Security
HSTS
Traffic & Audience
technocoat.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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