tend.ag
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Tend.ag: The Invisible AgTech Powerhouse
A lean, 11-person team quietly building farm management software with $1.7M in revenue
In a world of hyper-funded AgTech unicorns, tend.ag operates with surgical precision. With just 11 employees and no public funding rounds, they've carved out a $1.7M revenue niche in heavy industrial engineering. Their secret? A radical focus on product over promotion.
"Zero public traffic data isn't a failure—it's a signal of a B2B model built on direct sales and partnerships, not SEO gaming."
The Stealth Product Team
Kirstin Auker (Director of Product, Customer Experience & Growth) and Peter Masters (Product Specialist, Customer Success) form the public-facing core. This lean structure suggests a product-led growth model where customer success isn't a department—it's the entire company's mandate. With 11 people, every employee is likely customer-facing or directly building the product.
Modern Tech, Invisible Stack
Their tech stack reveals a modern, performance-obsessed team: Vite for build speed, Tailwind CSS for design velocity, PWA capabilities for offline farm use, and Priority Hints for critical loading paths. The presence of jQuery alongside modern frameworks suggests a legacy codebase they're actively modernizing—classic for industrial software where uptime trumps trendy rewrites.
The zero monthly visits are the most telling metric. Unlike SaaS companies that optimize for inbound, tend.ag likely relies on industry relationships, trade shows, and direct outreach. This is enterprise software for agriculture and heavy industry—where trust is built through demos, not blog posts. Their 11-person team generates $1.7M in revenue, equating to roughly $154K per employee—a healthy efficiency ratio for B2B software.
- Revenue-per-employee of $154K suggests efficient, sustainable growth
- Modern PWA tech stack indicates offline-first farm capability
- Zero web traffic points to direct sales or partnership-driven model
- Lean team with clear customer success focus from leadership down
The Anti-Startup Startup
Tend.ag proves that in AgTech, revenue beats valuation, and product beats promotion. They're building quietly while others shout.
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Farm Management Software | Tend
Welcome to our Home page. Discover our farm management software.
The leading farm management software for modern growers. Simplify crop planning, task management, sales, accounting, and inventory with AI-powered tools.
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About tend.ag
Welcome to our Home page. Discover our farm management software.
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Technology Stack
tend.ag uses 19 technologies across their website including Google Fonts, Cloudflare, HubSpot, and more.
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Calendly
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tend.ag receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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