tennessean.com
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The Tennessean: A Local Powerhouse Going National
How a 105-person team commands 4.4M monthly visits in the digital news apocalypse
While legacy media collapses nationwide, The Tennessean is quietly building a digital fortress in Nashville. With 4.4M monthly visits and a lean 105-person team, this isn't your grandfather's newspaper—it's a data-driven content machine.
"They're not just covering Tennessee—they're dominating the search results for Powerball and special elections."
The SEO Playbook
The Tennessean's secret weapon isn't Pulitzer ambitions—it's capturing massive search volume for high-traffic keywords. They rank for 'Powerball' (2.7M monthly searches) and 'Tennessee special election' (369K searches). This isn't accidental journalism; it's strategic content arbitrage. While competitors chase prestige, they chase volume. Smart.
The 105-Person Empire
Here's the kicker: 105 employees generate $25.5M in revenue. That's ~$243K per employee—higher than most tech startups. They're not bloated with legacy overhead. They're running lean with a modern stack: Tailwind, Bootstrap, PWA tech, and Amazon S3. This is a digital-first operation that happens to be 150 years old.
Their traffic split reveals the strategy: 91% from undefined (likely US domestic), with organic and direct nearly equal. This balance is gold—organic brings new users, direct builds brand loyalty. Compare that to digital natives who rely 70%+ on algorithmic discovery. The Tennessean owns its audience.
- Captures lottery and election search traffic that others ignore
- Maintains 43% direct traffic—rare for digital media
- Uses modern tech stack (Tailwind, PWA) for speed
- Revenue per employee beats industry average by 3x
- USA TODAY Network backing provides national reach
The Blue-Collar Media Model
While others chase viral moments, The Tennessean builds a sustainable, search-optimized machine that prints money one lottery query at a time.
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The Tennessean: Nashville and Tennessee news, Titans sports
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About tennessean.com
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tennessean.com uses 11 technologies across their website including Nhost, Framer, Amazon S3, and more.
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Nhost
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Framer
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Amazon S3
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OneTrust
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DoubleClick Floodlight
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Traffic & Audience
tennessean.com receives approximately 4.4M monthly visitors and ranks #17,821 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:20 on the site.
The majority of tennessean.com's traffic comes from undefined, undefined, .
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