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Tercera: The Anti-Uncorn Investor
Why this 41-person firm is betting on solid growth over mythical valuations
In a venture landscape obsessed with unicorns and billion-dollar exits, Tercera is playing a different game entirely. They're not hunting for mythical creatures—they're building stable empires with people who build things, not just pitch decks.
"We invest in people, not products. We look for solid growth, not unicorns."
The Human-First Model
Tercera's 41-person team generates $3.5M in revenue—roughly $85K per employee. While modest by VC standards, this efficiency reveals their DNA: they're operators, not just financiers. With 64% direct traffic, founders aren't finding them through SEO tricks—they're seeking them out. This isn't a volume play; it's a precision strategy.
The Anti-Unicorn Playbook
While competitors chase 100x returns, Tercera targets 'solid growth'—a deliberate rejection of the unicorn mythology. Their keywords reveal the strategy: 'tercera' (4,100 monthly searches) dominates, but they're not optimizing for 'best VC fund' or 'venture capital returns.' They're building a brand around their identity, not their promises. The 76.8% undefined traffic suggests they're attracting a specific, intentional audience.
Their tech stack tells the story: jQuery, Tailwind CSS, and Bootstrap. No fancy frameworks, no over-engineered solutions. Just reliable tools that work—mirroring their investment philosophy. They're not chasing the latest shiny object; they're building on solid foundations. Even their social presence is curated: Twitter, YouTube, LinkedIn—no TikTok, no Instagram. They're where serious founders do business.
- Chris Barbin (Founder | CEO) leads with operator-first mindset
- Kirsten Prost and Philip Gronstedt bring deep operational experience
- Krista Abl heads community—building relationships, not just transactions
- Michelle Swan as Partner signals commitment to diverse leadership
Tercera is betting on the long game
In a world of flash and hype, they're building the infrastructure for lasting companies—one relationship at a time.
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Tercera - Empowering Tech-Driven People and Businesses
Tercera is a different type of investment firm. We invest in people, not products. We look for solid growth, not unicorns. We seek to support, not control.
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About tercera.io
Tercera is a different type of investment firm. We invest in people, not products. We look for solid growth, not unicorns. We seek to support, not control.
Company Overview
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Technology Stack
tercera.io uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Contentful, WordPress
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Traffic & Audience
tercera.io receives approximately 4.5K monthly visitors and ranks #3,917,524 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:42 on the site.
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