In a world of generic tax software, Terp Tax is playing a different game entirely. This isn't a SaaS startup—it's a hyper-specialized accounting firm servicing a single university community, and it's making $10.7M doing it. The lesson isn't about scaling to everyone; it's about owning a niche so completely that competition becomes irrelevant.

"They don't need a marketing team because they've already captured their entire addressable market: the University of Maryland."

The tech stack tells another story of efficiency. They're using jQuery, Tailwind CSS, and Bootstrap—standard, battle-tested technologies. No fancy frameworks, no experimental stacks. This is a business focused on service delivery, not tech innovation. Their social profiles point to 'MSLCUMD' and 'mslc2020,' suggesting they might be part of a larger student services organization. The mystery deepens: is Terp Tax a standalone brand or a service line of a bigger entity?

• Revenue per employee: $146k (above average for accounting firms)
• 42% organic traffic suggests strong brand recall and repeat usage
• Zero VC funding—this is likely bootstrapped or profitable from day one
• Dominates 'terptax' and 'terp tax' keywords (230 monthly volume each)
• Operates in a market with 990 monthly searches for 'iterp'—a UMD-specific term