terrena.fr
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Terrena: The Agricultural Giant You've Never Heard Of
How a French cooperative quietly dominates the agri-tech landscape with 18,000 farms.
While Silicon Valley chases the next unicorn, a 150-year-old agricultural cooperative in Western France is quietly building an empire that out-scales most tech startups. Terrena isn't just a farm collective—it's a €550M revenue machine redefining what 'agri-tech' really means.
"In an era of venture-backed farm tech, Terrena proves that the most durable moats are built on trust, not code."
The Power of Collective Ownership
Terrena's model is fundamentally different from typical agri-tech startups. With 18,000 member farms and 13,000 collaborators, they've created a network effect that venture capital can't replicate. Each member isn't just a customer—they're an owner. This structure aligns incentives perfectly: when the cooperative succeeds, every farmer succeeds. The 54% organic search traffic shows strong brand loyalty; farmers aren't just Googling for solutions, they're going directly to their cooperative.
Digital Transformation Without Disruption
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Core.js suggest a mature, stable platform rather than bleeding-edge innovation. Yet they're tracking visitors with both Google Analytics and Matomo—a dual approach that suggests data sovereignty matters. The 40K monthly visits, while modest for a consumer app, represents deep engagement from a highly specific B2B audience. Every click likely translates to actual agricultural decisions.
What makes Terrena fascinating is what they don't do. Unlike many agri-tech startups chasing flashy AI solutions or blockchain traceability, Terrena focuses on operational excellence. Their 3.2/5 Trustpilot rating from just one review suggests they're not prioritizing consumer-facing review aggregation—a smart move for a B2B cooperative where relationships are built on decades of trust, not online ratings.
- Built on a 150-year foundation of trust, not disruption
- Revenue-per-employee: ~€140K—efficient for heavy industry
- Dominates Western France with 93%+ local traffic
- Dual analytics stack suggests mature data governance
- Tech stack prioritizes stability over novelty
The Unsexy Future of Agri-Tech
While startups chase disruption, Terrena proves that scale, trust, and operational excellence win in the long run. The real innovation isn't in the tech stack—it's in the governance model.
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Terrena - La Nouvelle Agriculture
Terrena est une coopérative d’agricultrices et d’agriculteurs, ancrée dans le Grand Ouest de la France, forte de 18 000 exploitations agricoles adhérentes et 13 000 collaborateurs.
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mefiez vous de leur communication
mefiez vous de leur communication. tout est marquété et les produits ne sont pas du tout le reflet de leurs promesses
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About terrena.fr
Terrena est une coopérative d’agricultrices et d’agriculteurs, ancrée dans le Grand Ouest de la France, forte de 18 000 exploitations agricoles adhérentes et 13 000 collaborateurs.
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terrena.fr uses 14 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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terrena.fr receives approximately 40.3K monthly visitors and ranks #754,076 globally. The website has a bounce rate of 29% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:25 on the site.
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