In a world obsessed with AI chatbots and complex CRMs, Text-Em-All is quietly dominating the mass messaging space with a brutally simple premise: just send the text. With 70 employees and $20.5M in revenue, they've proven that boring infrastructure beats flashy features when the stakes are high—like alerting thousands of employees during a crisis or notifying a community about a school closure.

"They aren't building a texting app. They're building a utility that happens to send messages."

Their tech stack tells a story of pragmatic engineering. jQuery and Bootstrap aren't trendy, but they're battle-tested and load fast on any device—critical when your user is a rural school superintendent on a 10-year-old laptop. The presence of Vite and Tailwind CSS shows they're incrementally modernizing without a full rewrite, a luxury they can afford because their core product is already profitable.

• Revenue-per-employee ratio of ~$293K—exceptionally high for a non-unicorn SaaS company
• 62% direct traffic indicates powerful brand recall and repeat usage
• Trustpilot's 990 reviews suggest massive scale in a low-consideration B2B category
• Founder Brad Herrmann has been steering this ship for years—no VC pressure to pivot or chase hype cycles