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Text100.com: The Rebrand That Lost Its Way?
A deep dive into the mysterious disappearance of a tech PR pioneer
Text100.com was once a powerhouse in global tech PR, but today it redirects to a different agency entirely. This is the story of a digital ghost—a domain that holds a legacy but no longer tells its own story.
"When a domain with 30 years of equity redirects to a generic holding page, it's not a rebrand—it's an erasure."
The Ghost in the Machine
Text100.com currently redirects to Archetype UK's site, a progressive communications agency. The raw data shows zero traffic, zero rank, and zero organic keywords. The domain exists technically but is functionally dead—no content, no history, no SEO value. For a company that once commanded a global presence, this digital void is telling.
The Revenue Paradox
Archetype UK, the entity behind the redirect, boasts $95.3M in revenue and 305 employees. Yet the original Text100 brand—once a pioneer in tech PR—has been completely dissolved. This isn't a pivot; it's a complete identity takeover, leaving founders and investors to question: what happened to the legacy?
- Zero digital footprint despite a $95M+ revenue parent company
- Complete brand dissolution—no trace of Text100's original identity
- Tech stack includes modern tools (Vite, Tailwind, PWA), but no content to show for it
- Social profiles point to Archetype, not Text100
For founders and investors, this case study is a cautionary tale. Text100.com represents what happens when brand equity is abandoned without preserving digital assets. The domain has zero traffic, but the parent company has substantial revenue—a disconnect that suggests either a strategic shift or a catastrophic loss of brand identity.
The Lesson: Digital Assets Are Not Disposable
If you're rebranding, preserve your domain equity or risk becoming a ghost in the machine.
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We are Archetype UK, a progressive communications agency packed full of passionate and diverse PR, content, digital and web technology advocates. We blend data-informed insight with human creativity to unlock meaningful results with our partners. We believe in being accelerators of positive impact for people and planet.
Archetype UK
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About text100.com
We are Archetype UK, a progressive communications agency packed full of passionate and diverse PR, content, digital and web technology advocates. We blend data-informed insight with human creativity to unlock meaningful results with our partners. We believe in being accelerators of positive impact for people and planet.
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text100.com uses 20 technologies across their website including Font Awesome, HSTS, PHP, and more.
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text100.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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