texture.com
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Texture.com: Apple's Forgotten Digital Newsstand
A $3.6M ghost in the machine or a stealth acquisition success?
The domain texture.com redirects to Apple News+, but the story beneath the surface reveals a $3.6M revenue operation run by just 25 people. This isn't just a redirect—it's a digital ghost with a pulse.
"Texture.com operates like a digital ghost ship—minimal traffic, stealth revenue, and complete invisibility in the global rankings."
The Invisible Audience
With only 2,060 monthly visits and a global rank of #9.2M, texture.com is virtually invisible. Yet it generates $3.6M in revenue—meaning each visitor is worth approximately $1,747 annually. This isn't a traffic play; it's a high-value, low-volume transaction model that defies conventional SaaS metrics.
The Acquisition Echo
Texture was acquired by Apple in 2018 for an undisclosed sum, rebranded as Apple News+, and essentially shelved. The domain still exists, still generates revenue, and still employs 25 people—but it's a zombie brand. This is what happens when Big Tech swallows a competitor and keeps the bones warm for compliance or tax reasons.
The tech stack (Tailwind CSS, Bootstrap, Twitter Cards) suggests a lightweight, modern frontend—likely a minimalist landing page optimized for conversions, not discovery. With 90.2% of traffic from undefined regions, this screams VPN traffic, corporate networks, or legacy redirects from old partnerships.
- Revenue per employee: $144K—high for a content platform, low for a tech product
- 45% organic traffic suggests some lingering SEO value from the pre-Apple era
- Zero social profiles, zero reviews, zero public footprint—this is a ghost brand
- The domain serves as a redirect funnel, not a destination
The Zombie Acquisition Playbook
Texture.com is a case study in how Big Tech neutralizes competition while extracting residual value—no growth, no glory, just quiet cash flow.
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Open Graph Image
https://www.apple.com/v/apple-news/m/images/shared/apple-news__6xg2yiktruqy_og.png?202511181124
Meta Tags
Apple News+ - Apple
Apple News+
Apple News makes it easy to stay up to date with the news and information that matter most, with a seamless reading experience across your devices.
H1 Tags
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Technology Stack
texture.com uses 3 technologies across their website including Twitter Cards, Bootstrap, Tailwind CSS.
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
texture.com receives approximately 2.1K monthly visitors and ranks #9,242,701 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of texture.com's traffic comes from undefined, .
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This page provides publicly available information about texture.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit texture.com directly at https://texture.com.