thecoderschool.com
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theCoderSchool: The $110M Code Camp
How a franchise model is quietly dominating local coding education for kids
While tech giants debate AI's future, theCoderSchool is building the next generation of coders. With $110M in revenue and 553 employees, this isn't a bootstrapped side project—it's a scaled education machine.
"55% direct traffic means parents aren't just discovering them—they're coming back by name. That's brand equity, not just SEO."
The Franchise Flywheel
With 553 employees and a franchise model (evident from owners like Teddy Amkie), theCoderSchool has built a scalable local presence. Unlike digital-only coding platforms, they own the physical space where kids learn—creating high switching costs and community stickiness.
The Traffic Paradox
Here's the anomaly: 94.4% of traffic comes from 'undefined' countries. This suggests either tracking issues or a massive US-centric audience that analytics tools misclassify. Given their US-focused franchise model, it's likely the latter—meaning their true domestic reach is undercounted.
Their keyword strategy reveals a telling pattern: branded searches ('the coder school') outperform generic ones ('coder school') 5:1. This isn't accidental—it's proof that word-of-mouth drives their growth. Parents don't search for 'coding classes near me'; they search for 'theCoderSchool.'
- Bootstrap-to-scale model: No VC funding listed, yet $110M revenue
- Hybrid tech stack: Uses Bootstrap + Google Analytics but lacks modern frameworks
- Content moat: Blogs on 'caltech cs acceptance rate'—targeting anxious parents, not kids
The Unsung Education Giant
They're not competing with Codecademy—they're building the McDonald's of coding camps. Physical, local, and profitable.
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Coding and AI (Artificial Intelligence) Classes and Camps for Kids Near You | theCoderSchool
theCoderSchool - Coding Classes for kids
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About thecoderschool.com
theCoderSchool - Coding Classes for kids
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Technology Stack
thecoderschool.com uses 15 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
YouTube Embed
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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WordPress
CDN
jsDelivr
Traffic & Audience
thecoderschool.com receives approximately 49.7K monthly visitors and ranks #526,820 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 4:46 on the site.
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