While the world debates cardboard vs. plastic, LimeLoop is quietly building a reusable packaging network that could make both obsolete. With just 2 employees and $100K in revenue, they're betting the future of e-commerce isn't about what we ship in—it's about what we ship in repeatedly.

"They're not just selling packaging—they're selling the absence of waste. And that's a $50B opportunity hiding in plain sight."

The company's tech stack tells a story of pragmatic minimalism: Squarespace for speed, Tailwind for design, and zero fancy AI. They're not building tech—they're building a movement. Their LinkedIn and Instagram show a visual narrative of beautiful, reusable packaging that looks nothing like the industrial totes you'd expect. This is packaging as lifestyle brand, and that's the Trojan horse.

• Two-person team with $100K revenue suggests they're pre-product-market fit or in stealth growth mode
• 100% US traffic indicates they're testing the waters domestically before global expansion
• The absence of backlinks and organic keywords means they're either under-optimized or intentionally flying under the radar