thelovingcompanies.com
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Loving Co: The $112M Sod Farm Disruptor
How a landscaping company built a proprietary tech stack to scale a $112M revenue machine.
Most construction companies treat software as an afterthought; LOVING treats it as the engine of a $112.7M revenue machine. They aren't just mowing lawns—they are building a logistics empire on top of a sod farm.
"They aren't selling grass; they are selling a vertically integrated logistics platform powered by proprietary software."
The Tech Stack Differentiator
While competitors rely on off-the-shelf tools, LOVING's search data reveals a obsession with 'farming proprietary software' (200 monthly volume). This signals a company building custom internal tools to optimize sod logistics, giving them a massive operational moat in a fragmented industry.
The 'Generosity' Engine
With 311 employees and $112M in revenue, their 'generosity' branding isn't just marketing—it's a retention strategy. In the high-turnover construction industry, building a brand that attracts talent and community trust is a defensible asset that scales.
The website itself, built on Squarespace with Tailwind CSS, is surprisingly lean for a company of this size. It suggests they prioritize internal operational efficiency over a flashy public presence. The traffic profile is pure B2B intent: users searching for specific lawn care answers ('lawn care should you edge first') and the brand itself.
- Vertical Integration: They control the farm and the final install.
- Tech-First Operations: Proprietary software drives logistics.
- Community Branding: 'Generosity' is central to their market positioning.
The Verdict: A Sleeper Titan
LOVING is a logistics company disguised as a landscaper. For investors and founders, they represent the gold standard of 'boring' industry innovation.
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Open Graph Image
http://static1.squarespace.com/static/65e153511cf6f0051f21a626/t/66a938eee95f7178c45c1203/1722366198591/LOVING_Background_Option02.jpg?format=1500w
Meta Tags
LOVING | Landscaping, Outdoor Living, and Sod Farming
Discover what makes LOVING one of the most recognized names in landscaping and sod farming today. Known for their generosity, LOVING uses their services in the green industry as an engine for change to positively impact the communities around them.
Discover what makes LOVING one of the most recognized names in landscaping and sod farming today. Known for their generosity, LOVING uses their services in the green industry as an engine for change to positively impact the communities around them.
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About thelovingcompanies.com
Discover what makes LOVING one of the most recognized names in landscaping and sod farming today. Known for their generosity, LOVING uses their services in the green industry as an engine for change to positively impact the communities around them.
Company Overview
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Technology Stack
thelovingcompanies.com uses 12 technologies across their website including YouTube Embed, Adobe Fonts, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
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Squarespace
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jsDelivr
E-commerce & Payments
Squarespace Commerce
Traffic & Audience
thelovingcompanies.com receives approximately 563 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of thelovingcompanies.com's traffic comes from .
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