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Movetic: The $1.7M Lean Branding Machine
How a 10-person San Diego agency built a high-impact brand playbook for the bold
In a world of bloated agencies and cookie-cutter campaigns, Movetic operates like a precision strike team. This San Diego creative branding agency proves that with the right 10 people, you don't need VC funding to build a $1.7M revenue engine that punches way above its weight class.
"They don't chase traffic—they chase impact. And it shows."
The Anti-Scale Philosophy
Movetic's team structure reveals a deliberate choice: 10 people, $1.7M revenue = ~$170K per employee. That's not a typo. They've optimized for quality over headcount, avoiding the 'growth at all costs' trap that turns agencies into churn factories. Their leadership—CEO Josh Roush, CFO Yichen Liu, and VP Kristin McIntyre—runs this like a boutique firm with enterprise discipline.
The Traffic Paradox
Here's the counterintuitive part: 1,309 monthly visits is tiny. But 65% direct traffic? That's gold. It means clients come back, refer friends, and remember the name. Movetic isn't playing the SEO lottery—they're building a referral machine. The 18% organic traffic suggests they're not optimizing for 'agency near me' searches; they're too busy winning actual briefs.
Their keyword data tells the real story. Ranking for terms like 'weesky creative' (430 volume) and 'tic agency' (320 volume) suggests they're either piggybacking on competitors' brands or they've got a lock on niche verticals. Either way, it's not accidental. This is a team that knows exactly who they want to work with—and who to ignore.
- Their tech stack is lean: Tailwind CSS, Bootstrap, Google Analytics—no bloat, just execution
- They brand themselves as 'ambitiously bold'—a positioning that attracts risk-takers with budgets
- Co-founder Andrew DiPaolo (Creative Director) likely drives the 'dare to be different' ethos
The Real Movetic Playbook
They're not building an agency—they're building a magnet for ambitious brands. And with $1.7M from 10 people, the math speaks for itself.
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Movetic | San Diego Creative Branding Agency | Stay Moving
Movetic is a San Diego creative branding agency. We craft custom brands, websites, and content for companies who dare to be different.
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About themovetic.com
Movetic is a San Diego creative branding agency. We craft custom brands, websites, and content for companies who dare to be different.
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themovetic.com uses 15 technologies across their website including HSTS, WordPress, Vercel, and more.
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themovetic.com receives approximately 1.3K monthly visitors and ranks #9,014,632 globally. The website has a bounce rate of 31% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:19 on the site.
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