themuse.com
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The Muse: The Curated Career Marketplace
A $40M+ revenue platform bridging talent with culture-fit companies
In a sea of generic job boards, The Muse carved a niche by focusing on company culture and career advice, not just listings. But with 260 employees and $40.5M in revenue, is this a sustainable model or a niche player in a winner-takes-all market?
"The Muse isn't selling jobs; it's selling a curated career path with full transparency into company culture."
The Candidate-First Experience
The Muse's traffic breakdown reveals a loyal user base: 38% direct traffic indicates strong brand recall and repeat usage. Unlike LinkedIn's noisy feed, The Muse's 645K monthly visitors come for specific intent—job hunting paired with career advice. The top keywords ('interview questions' with 31K volume) prove they own the 'career prep' funnel, not just the application step.
The SEO Moat Strategy
With 2.48M backlinks and 51% organic traffic, The Muse has built a massive content moat. They rank for 'behavioral interview questions' and 'common interview questions'—high-intent keywords that traditional job boards ignore. This isn't accidental; it's a deliberate strategy to capture candidates at the research phase, long before they're ready to apply.
The leadership team under Kathryn Minshew has focused on a B2B2C model: companies pay to list jobs and access employer branding tools, while candidates get free access. This dual-sided marketplace creates network effects—more candidates attract more employers, which attracts more candidates. However, the Trustpilot rating of 3.6/5 from only 3 reviews suggests either low volume of user feedback or a polarized user experience.
- Culture-first employer branding attracts quality candidates, not just quantity
- Content-driven SEO captures high-intent users earlier in the job search funnel
- Direct traffic (38%) indicates strong brand loyalty and repeat usage
- The 260-employee team suggests a mid-sized operation with room for scale
The Muse is a profitable niche play, not a mass-market disruptor
With $40M+ revenue and strong SEO, they've proven the model—but scaling beyond the US requires a new playbook
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5 keywordsHow is Themuse's SEO?
Open Graph Image
https://assets.themuse.com/uploaded/companies/1327/small_logo.png
Meta Tags
The Muse - Career advice and better job search
Find jobs at the best companies hiring near you and get free career advice.
H1 Tags
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The Muse
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Reviews (3)
We bring our grandkids once a week to…
We bring our grandkids once a week to the muse . Their ages are 3 and 6 . We all look forward to coming . I usually stay with the 3 year old and my husband stays with the 6 year old . They love it and plays for couple hours . One of their favorite things at the muse is with Jake the tech guy . He makes his classes so fun . Wonderful with all the kids . Our daughter just got another years membership and we couldn't be happier
I booked a mentor for the first time to…
I booked a mentor for the first time to review my resume. It took days to hear back on scheduling. I had to contact support to get the mentor to contact me to schedule the time/day. After few days, we got a video call set up and she answered the questions I had about tailoring resume to each job and I told her more about myself and jobs I'm looking for. She then asked me about the format of the resume and shown the one she got. She then said that she will redo my resume and send it to me on Wednesday. She had sent it today (Tuesday) and there are so many errors on my resume. Like the company name is wrong for one of my jobs I held and for another the job title is wrong. Honest review, I'm never this service again.
Terrible Experience.
I've used this service twice - once for resume help and the other for interview prep. The coach I hired for resume help was very unorganized and unresponsive despite the reviews she had. I think the reviews are biased as there was no option to leave review for her after working with her. She repeatedly failed respond to respond to my emails after our initial session. She only responded once I got Muse involved. She blamed it either on her assistant or because she was in the process of moving. The second coach I hired was for interview prep. After I purchased her service on Tuesday, she also failed to respond to set up a time even after I had reached out to Muse for assistance. She also had high reviews. How are these coaches so well reviewed when can can't complete basic tasks like contacting their clients to set up the initial session? They would not refund me for the package I bought with my first coach but they did refund me for my experience with the second coach and they offered a complimentary session, which was appreciated, however, they only offered me a few select choices for the comp session and neither would work for me. Suggestion to the Muse: Let your ALL your customers review your coaches and allow your customers to see the coaches schedule prior to having to purchase a session or package.
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About themuse.com
Find jobs at the best companies hiring near you and get free career advice.
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themuse.com Social Media
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Phone Numbers
Technology Stack
themuse.com uses 14 technologies across their website including Cloudflare, Vercel, Marketo, LinkedIn Insight Tag, Facebook Pixel, and more.
Cloud & Hosting
Cloudflare, Vercel
Marketing Automation
Marketo
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Mouseflow, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
themuse.com receives approximately 645.6K monthly visitors and ranks #92,865 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:51 on the site.
The majority of themuse.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about themuse.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit themuse.com directly at https://themuse.com.