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Thera-Peds: A $10M Clinic with a Digital Problem
How a specialized therapy provider thrives despite minimal online presence
Thera-Peds operates in the lucrative pediatric therapy space with $10.4M in revenue, yet their digital footprint is shockingly minimal—just 194 monthly visits. This isn't a tech startup; it's a traditional medical practice that proves physical reputation still trumps online presence in healthcare.
"In healthcare, 194 monthly visits isn't a failure—it's a deliberate strategy of word-of-mouth dominance over digital acquisition."
The Physical-First Model
Thera-Peds specializes in occupational, physical, and speech therapies with deep expertise in sensory integration and feeding progression. Their 48-person team generates $10.4M annually—a healthy $216K per employee. This isn't a digital-first disruptor; it's a traditional medical practice where clinical excellence and local reputation drive growth. The 42% direct traffic proves patients bookmark and return, not discover through SEO.
Tech Stack Paradox
Their tech stack tells a fascinating story: React and Bootstrap for frontend, Zendesk for support, and Sentry for monitoring. This is a modern, scalable stack—yet the website lacks basic SEO optimization. The contradiction suggests they invest in operational technology over marketing technology. They're building infrastructure for patient care, not for viral growth.
The 'undefined' country in traffic data is particularly telling—likely indicating poor analytics implementation or a US-based practice with negligible international interest. For a $10M revenue business, this level of digital invisibility is either a massive missed opportunity or a brilliant focus on high-value local patients who don't need to find them online.
- Specialized in sensory integration and feeding therapy—high-margin, low-competition niches
- 48 employees suggests multiple locations or a large single facility with significant capacity
- No social profiles or Trustpilot presence indicates reliance on traditional referral networks
- Modern tech stack (React, Zendesk) shows investment in backend systems over frontend marketing
The Unscaled Local Champion
Thera-Peds proves that in specialized healthcare, clinical reputation and local network effects can generate $10M+ revenue without digital marketing. Their real opportunity isn't more traffic—it's monetizing their existing patient base through telehealth or expanding to new locations with their proven model.
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Thera-Peds Home Page
Thera-Peds is a provider of occupational, physical, and speech therapies specializing in sensory integration, feeding and swallowing progression, and visual.
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About therapedsmo.com
Thera-Peds is a provider of occupational, physical, and speech therapies specializing in sensory integration, feeding and swallowing progression, and visual.
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Technology Stack
therapedsmo.com uses 13 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix
Customer Support
Zendesk
Performance
Lazy Loading, Priority Hints
Traffic & Audience
therapedsmo.com receives approximately 194 monthly visitors. The website has a bounce rate of 30% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 3:59 on the site.
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