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RBA Group: The $41M Architecture Firm You've Never Heard Of
Deep dive into the silent giant of architecture & interiors with 112 employees and massive revenue per employee.
In an industry dominated by household names like Gensler and HOK, RBA Group operates as a stealthy revenue powerhouse. With 112 employees generating $41.7M in annual revenue, they've built a quiet empire in architecture and interiors—yet their digital footprint is surprisingly minimal.
"RBA Group proves that in architecture, digital presence is optional—but execution is everything."
The Revenue Mystery
RBA Group's $41.7M revenue with 112 employees yields a staggering $372K revenue per employee—nearly double the industry average. Yet their website traffic is anemic at 209 monthly visits. This suggests a business built entirely on referrals, reputation, and repeat clients rather than digital marketing. Their LinkedIn presence (linked) is professional but sparse, and their Instagram (@rba_arch) shows design work without aggressive promotion.
The SEO Paradox
Despite minimal traffic, RBA ranks for high-intent keywords like 'rba architects' (510 monthly searches) and 'rba properties group' (190 searches). Their organic search traffic is 32% and direct traffic is 42%—a healthy ratio that indicates strong brand recall. However, with only 209 total monthly visits, they're capturing less than 1% of their potential keyword volume. This is either a missed opportunity or a deliberate strategy to avoid scaling too fast.
The tech stack reveals a modern but conservative approach: Squarespace for CMS, Tailwind CSS and Bootstrap for styling, and Adobe Fonts for typography. They've implemented HSTS for security and lazy loading for performance—basic hygiene but nothing cutting-edge. The lack of structured data beyond WebSite schema suggests they're not optimizing for rich snippets or knowledge panels, which is surprising for a firm of this size.
- Revenue per employee ($372K) exceeds top-tier architecture firms
- Traffic sources: 42% direct, 32% organic—indicating strong brand equity
- Minimal digital footprint despite $41.7M revenue (209 monthly visits)
- Senior team includes design directors and project managers with deep industry experience
- Social profiles exist but aren't aggressively leveraged for growth
The Silent Giant Strategy
RBA Group proves you can build a $41M architecture firm without digital noise—focus on execution, not marketing.
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Technology Stack
therbagroup.com uses 13 technologies across their website including Google Maps, Adobe Fonts, Google Fonts, HSTS, and more.
Maps
Google Maps
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
E-commerce & Payments
Squarespace Commerce
Performance
Lazy Loading, Priority Hints
Traffic & Audience
therbagroup.com receives approximately 209 monthly visitors. The website has a bounce rate of 43% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of therbagroup.com's traffic comes from .
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