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The Review Newspapers: A Hyperlocal Digital Pivot
How a 15-person weekly is navigating the local news crisis with a lean digital footprint.
In the shadow of the Mahoning Valley's industrial decline, The Review Newspapers operates as a steadfast hyperlocal institution. But with only 1,264 monthly visits, the 15-person team faces a stark reality: their digital transformation is just beginning.
"This isn't a digital-first newsroom—it's a print legacy holding the line, with digital serving as a passive companion rather than an active growth engine."
The Hyperlocal Anchor
Serving Trumbull, Mahoning, and surrounding counties, The Review operates in a classic 'news desert' adjacent to major metros. Their 15-person team generates $2.1M in revenue—likely a mix of print subscriptions and local advertising. The real story here is efficiency: they're maintaining a traditional news operation with a skeleton crew, proving that hyperlocal coverage, even when digitally underdeveloped, retains value in underserved markets.
The Digital Lag
With just 1,264 monthly visits, The Review's digital presence is minimal. The 41% direct traffic suggests a loyal, older audience that manually types the URL—likely print readers checking the site. The 35% organic search is low for a news entity, indicating poor SEO optimization and content discoverability. The top keywords ('the review') are branded, not topic-driven, meaning they're not capturing news search intent.
The tech stack—Ant Design, RSS, PHP—reveals a modern but generic setup. They're using a blogging platform (Blogger) for their 'blog' page, which is a major red flag for SEO and content control. The Constant Contact email signup is a classic local news tactic, but it's disconnected from their web content, creating a fractured user experience.
- Revenue is stable ($2.1M) but digitally unoptimized—likely print-heavy.
- Traffic is dangerously low (1,264 visits) for a regional brand.
- Top keywords are branded, not news-focused—missing SEO opportunities.
- Tech stack is functional but outdated (Blogger, PHP) for modern media.
- Facebook is their only social profile—no Twitter, LinkedIn, or Instagram.
The Digital Opportunity is Waiting
The Review has the local trust and revenue base to invest in digital—but it's not there yet. For investors or acquirers, this is a sleeping giant in a news desert.
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The Review Newspapers
The Review Newspapers is the Weekly Paper Serving The Mahoning Valley! Incl. All of Trumbull & Mahoning and parts of Portage, Columbiana & Geuaga Cos.
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About thereviewnewspapers.com
The Review Newspapers is the Weekly Paper Serving The Mahoning Valley! Incl. All of Trumbull & Mahoning and parts of Portage, Columbiana & Geuaga Cos.
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thereviewnewspapers.com uses 3 technologies across their website including PHP, RSS, Ant Design.
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RSS
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Ant Design
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thereviewnewspapers.com receives approximately 1.3K monthly visitors and ranks #11,034,031 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:49 on the site.
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