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Thermcraft: The Quiet Giant of Thermal Processing
A $23.8M manufacturer thriving in the shadows of industrial giants
In a world obsessed with SaaS scalability, Thermcraft Inc. proves that heavy industrial manufacturing still commands massive value. With 75 employees generating $23.8M in revenue, they're not building software—they're building the furnaces that build everything else.
"They don't chase clicks—they build industrial infrastructure that quietly powers manufacturing, research, and heavy industry across the globe."
The Unsexy Billion-Dollar Problem
Thermcraft solves a fundamental industrial need: precise thermal processing. Their equipment—laboratory furnaces, industrial ovens, ceramic heating coils—operates where others can't. With 'natural gas heater' at 1,770 monthly searches and 'laboratory furnace' at 670, they're capturing serious industrial demand. The kicker? Their direct traffic (31%) suggests a loyal, repeat customer base that doesn't need to Google them—they already know the brand.
The SEO Paradox
Despite ranking for 1,770 monthly searches for 'natural gas heater,' Thermcraft's global rank sits at #3,758,024. This reveals a stark reality: they're not playing the content marketing game. Their 49% organic traffic isn't from blog posts or SEO tricks—it's from engineers and procurement teams searching for specific industrial solutions. They're not competing for keywords; they're competing for contracts.
The leadership team tells the story: Jeff Garwood (Engineering Manager), Bryan Gordon (Quality Assurance), Kristen Hiatt (Project Management), Matthew Hope (Sales), and Andrew Belling (General Manager). This isn't a founder-led startup—it's a professionally managed industrial operation. The absence of a Trustpilot presence isn't a weakness; it's a feature. Their customers aren't leaving reviews on consumer platforms—they're signing multi-year procurement contracts.
- Revenue per employee: $317K—exceptional for industrial manufacturing
- Direct traffic dominance (31%) indicates strong brand recognition in niche markets
- Keyword strategy focused on high-intent industrial terms, not broad content
- Tech stack (Tailwind, Bootstrap) suggests modern web presence despite industrial focus
The Industrial Playbook Wins
Thermcraft proves you don't need viral content to build a $23.8M business—you just need to solve real problems for real customers.
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Open Graph Image
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Meta Tags
Industrial and Laboratory Furnaces and Ovens
THERMAL PROCESSING SOLUTIONS Welcome to Thermcraft. We are an international leading manufacturer of high-quality thermal processing equipment.
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About thermcraftinc.com
THERMAL PROCESSING SOLUTIONS Welcome to Thermcraft. We are an international leading manufacturer of high-quality thermal processing equipment.
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Technology Stack
thermcraftinc.com uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
Security
HSTS
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PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
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Google Tag Manager
Traffic & Audience
thermcraftinc.com receives approximately 4.8K monthly visitors and ranks #3,758,024 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 2:17 on the site.
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