thermochem.com
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Thermochem: The Invisible Energy Giant
How a 72-person lab quietly commands $15.9M in revenue
While tech startups chase viral fame, Thermochem operates in the shadows of the energy sector, pulling in $15.9M with just 72 employees. This isn't a growth-hacked SaaS play—it's industrial chemistry at its most profitable.
"They don't need millions of visitors—just the right ones solving billion-dollar corrosion problems."
The Anti-Startup Model
Thermochem defies Silicon Valley logic. Their website is a WordPress-built, jQuery-powered relic from another era, yet it generates $220K+ per employee. The traffic numbers seem laughable (1,460 monthly visits) until you realize they're targeting industrial engineers, not consumers. This is B2B at its purest: solve a specific problem, charge accordingly, and ignore vanity metrics.
The SEO Paradox
Their top keyword isn't 'energy solutions' or 'oil & gas consulting'—it's 'tft flow' with 23,980 monthly searches. This obscure technical term reveals their niche dominance. They own specific industrial problems: 'brine corrosion on industrial equipment' (110 searches) and 'cmfrtt' (80 searches). They're not casting a wide net; they're spearfishing in deep, technical waters where competition is zero and conversion is guaranteed.
The leadership team tells the story: Russ Kunzman (Senior Chemist/Lab Director) and Matthew Broaddus (President) aren't marketers—they're scientists. The company's social presence (@TCIenergy) has modest followings, but their LinkedIn shows real industry engagement. They're not building a brand for acquisition; they're building a reputation for repeat business.
- 72 employees generating $220K+ revenue each—efficiency that would make SaaS founders weep
- Traffic dominated by undefined regions (75.6%) suggesting global industrial clients who don't care about SEO
- WordPress stack with jQuery and Slick—proving that if your product is essential, your tech stack is irrelevant
- Top keywords are hyper-technical, not commercial—owning problems, not search volume
The Real Unicorn Isn't Tech—It's Chemistry
Thermochem proves that in industrial sectors, depth beats scale, expertise beats virality, and $15.9M from 72 people beats $100M from 500.
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About thermochem.com
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Technology Stack
thermochem.com uses 9 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts
Programming Languages
PHP
CMS
WordPress
Web Standards
Twitter Cards, RSS
JavaScript Libraries
Slick, core-js, jQuery
Traffic & Audience
thermochem.com receives approximately 1.5K monthly visitors and ranks #11,249,599 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:14 on the site.
The majority of thermochem.com's traffic comes from undefined, undefined, .
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