While most healthcare platforms chase patient data, The Rounds quietly built a $8.6M revenue engine by solving a different problem: giving Canada's 400,000+ healthcare professionals a trusted space to learn and collaborate. This is what happens when you build a walled garden for doctors who actually trust each other.

"They don't need 10M users—they need the right 40,000 who'll pay for verified peer connections"

The tech stack tells the story of a pragmatic team: jQuery and Bootstrap might seem dated, but they're battle-tested and get the job done. PWA support means doctors can access the platform from hospital computers without installing software. Cloudflare and HSTS show they take security seriously—non-negotiable when you're handling healthcare professional communications. This isn't a team chasing shiny frameworks; they're building infrastructure that works.

• Revenue per employee: $215K—exceptional efficiency for a 40-person team
• Top keywords reveal brand strength: 'rounds' (14.8K volume) and 'the rounds' (460 volume) dominate search
• Negative keyword 'the rounds out of business' (190 volume) suggests they've survived crisis rumors
• Healthcare influencers like Dr. Marla Shapiro and Susie Lin drive organic discovery