theskimm.com
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theSkimm: The $61M News Habit
How a daily newsletter became a media empire for busy professionals
In a world drowning in information, theSkimm didn't just filter the noise—they built a $61M business by becoming the morning ritual for 1.7 million monthly readers. While traditional media implodes, this 234-person company is still growing by mastering one thing: making news digestible.
"theSkimm didn't solve information overload—they monetized the solution."
The Habit Stack
Here's what makes theSkimm's traffic profile so powerful: 73% direct traffic. That's not SEO magic—that's habit formation. When your product becomes a morning routine, you own the relationship. Compare that to their 20% organic search traffic, and you see the real story: they're not chasing algorithms, they're building loyalty.
The Growth Engine
theSkimm's growth wasn't viral—it was systematic. They started with email, then layered on PWA tech, video content, and tools. The result? 675,430 backlinks from publications that should be competitors but became distribution partners. Their secret? They never tried to be a newspaper—they became a habit.
The company's tech stack reveals their strategy: Tailwind CSS for speed, PWA for mobile-first consumption, and Google Analytics for obsessive optimization. But the real innovation is their content model—curated, conversational, and ruthlessly consistent. While newsrooms debate objectivity, theSkimm built a $61M business on curation with personality.
- Direct traffic dominates (73%)—a rare feat in digital media
- Only 20% organic search shows they're not playing Google's game
- Backlinks (675K) prove they're a citation source, not just a destination
- Trustpilot score of 3.2/5 suggests they prioritize scale over perfection
theSkimm's Real Product Isn't News—It's Certainty
In an anxious world, they sell the confidence of being informed. That's worth $61M and counting.
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5 keywordsHow is Theskimm's SEO?
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https://asset.theskimm.com/4uMG6vf1W9BeMAFNoWaix8/d6d0ad6663e01c26b770e8e2c0918685/theSkimmShare_2.png?w=1200
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theSkimm - Your go-to for the info and tools you need to live your smartest life. | theSkimm
theSkimm makes it easier to live smarter. Get all the info you need from AM to PM, wherever you are.
theSkimm - Your go-to for the info and tools you need to live your smartest life.
theSkimm makes it easier to live smarter. Join the millions who wake up with us every morning.
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I get so many Scam emails from…
I get so many Scam emails from "Theskimm". In both english and german (i am british so why??). I block/unsub from the sender yet i STILL get them. i never visited any site that would cause me to get these emails and i would looove to stop getting them.
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About theskimm.com
theSkimm makes it easier to live smarter. Get all the info you need from AM to PM, wherever you are.
Company Overview
theskimm.com Social Media
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Technology Stack
theskimm.com uses 26 technologies across their website including Cloudflare Turnstile, reCAPTCHA, Contentful, Amazon Web Services, AWS CloudFront, and more.
Security
Cloudflare Turnstile, reCAPTCHA
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, LinkedIn Insight Tag +2 more
Analytics & Marketing
Datadog RUM, Clarity, Segment, Hotjar +2 more
Traffic & Audience
theskimm.com receives approximately 1.8M monthly visitors and ranks #37,213 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:12 on the site.
The majority of theskimm.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about theskimm.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit theskimm.com directly at https://theskimm.com.