thewrap.com
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TheWrap: Hollywood's Power Broker
How a niche entertainment outlet scaled to 4M monthly visits and $13M in revenue.
While mainstream media fights for general attention, TheWrap quietly dominates the entertainment news vertical, turning Hollywood insider access into a sustainable 7-figure business. This isn't just another entertainment site—it's the playbook for niche media scaling.
"They don't chase clicks—they capture the industry."
The SEO Moat Strategy
TheWrap's keyword strategy reveals a masterclass in intent targeting. Ranking for high-volume terms like 'Rob Reiner' (9.6M searches) and 'Netflix' (61.9M) while capturing long-tail intent with 'Fallout season 1 recap' (24.5K) creates a traffic funnel that converts casual browsers into loyal readers. With 7.4M backlinks, they've built an authority score that keeps them on top despite algorithm changes.
The Niche Audience Paradox
Here's the counterintuitive win: TheWrap targets a hyper-specific audience—entertainment professionals, industry insiders, and film enthusiasts—yet commands 4M monthly visits. Their 65% traffic from 'undefined' (likely US-based) indicates a strong domestic grip, while their 31% direct traffic proves brand loyalty. This isn't mass-market reach; it's precision influence.
The business model is deceptively simple: break news faster, analyze deeper, and monetize through premium events and advertising. With 91 employees and $3.5M in funding, they've scaled lean. Their leadership team—Oganes Akopyan (VP Marketing), Emily Vogel (Programming), and Ryan Urtheil (Product)—shows a focus on distribution, content, and tech, not just journalism.
- Dual revenue stream: Advertising + high-margin events (TheWrap's signature conferences)
- Product-first approach: Vite, Tailwind CSS, and lazy loading for speed
- Social amplification: 200K+ Twitter followers, YouTube presence
- Trust signals: Terms, privacy, and careers pages signal legitimacy
TheWrap Wins by Not Being Everything
They prove that depth beats breadth in media. For founders: find your niche, own the keywords, and monetize through multiple revenue streams.
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Open Graph Image
https://www.thewrap.com/wp-content/uploads/2024/05/thewrap-logo-2024-e1733152848608.jpg
Meta Tags
TheWrap - Your trusted source for entertainment breaking news
Your trusted source for breaking entertainment news, film reviews, TV updates and Hollywood insights. Stay informed with the latest entertainment news and analysis.
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Reviews (5)
The writers are awful
The writers are awful. They have the grammar of a middle schooler and their articles are riddled with spelling error. I dont think one should trust a word a writer says if they write confidently as confidentially. Looking at you Phil Owen.
Horrible website
Horrible website. Just when you try to read something, it keeps refreshing with a constant of session, a psychotic insatiable barrage of ads. Pathetic website that should be shut down. Horrible experience.
Garbage
Forcing a reader to register and/or give you money to access an article is just going to get me to leave your site
not gonna subscribe
not gonna subscribe to reed a few made-up extra nonsense lines.
This company and site is just awful
This company and site is just awful. Unreliable news, the social media is a mess and the only good thing is the photography that comes out of the company.
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About thewrap.com
Your trusted source for breaking entertainment news, film reviews, TV updates and Hollywood insights. Stay informed with the latest entertainment news and analysis.
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Technology Stack
thewrap.com uses 24 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Facebook Pixel
Traffic & Audience
thewrap.com receives approximately 4.1M monthly visitors and ranks #20,091 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:46 on the site.
The majority of thewrap.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about thewrap.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit thewrap.com directly at https://thewrap.com.