While most EdTech tools digitize worksheets, ThinkCERCA is building an AI-enabled cognitive engine for adolescent literacy. This isn't just another LMS—it's a $9M revenue machine that's re-engineering how 6-12 grade students learn to argue, think, and write.

"ThinkCERCA isn't selling curriculum—they're selling a scalable framework for critical thinking that happens to be AI-powered."

The funding story is equally telling. $17.4M raised on $9M revenue suggests disciplined growth, not VC-fueled blitzscaling. Founder Eileen Murphy's background as Chief Learning Officer signals product-first DNA. This is a company building moats through pedagogical rigor, not marketing spend. The 38% organic traffic shows teachers are finding them through educational communities and word-of-mouth, not paid acquisition.

• AI doesn't just grade—it scaffolds argumentation by adapting to student reasoning patterns
• The CERCA framework creates a common language across districts, enabling scalability
• 74 employees is the sweet spot: small enough to iterate fast, large enough to support enterprise contracts
• 54% direct traffic indicates strong product retention and teacher advocacy