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ThinkLP: The Silent Giant of Loss Prevention
A $11M revenue, 76-employee SaaS quietly dominating retail security intelligence
In a world obsessed with flashy consumer apps, ThinkLP is building the unsexy, essential infrastructure for retail's most critical function: stopping theft. They've turned loss prevention from a manual, reactive chore into an automated, data-driven intelligence platform.
"They're not selling software; they're selling loss prevention as a service, and retail giants are buying."
The Enterprise Trojan Horse
With 76 employees generating $11M in revenue, ThinkLP operates at a stunning $145K ARR per employee. This isn't a startup burning cash on growth—it's a lean, profitable machine. The fact that they use Salesforce for login (login.salesforce.com) screams enterprise-first DNA. They're not chasing SMBs; they're embedding themselves into the tech stacks of retail leaders worldwide.
The Search Moat
ThinkLP owns 60% of its branded search traffic with 'thinklp' as the top keyword. But the real story is in the long tail: 'security and loss prevention' (180 monthly searches) reveals they're capturing high-intent commercial queries. Their 31% organic traffic share suggests a content strategy that's working, even with minimal backlinks. They're building a moat where it matters most: decision-maker searches.
The company's tech stack tells a story of pragmatic modernity. They use jQuery and Bootstrap alongside Tailwind CSS—a hybrid approach suggesting a mature codebase that's evolved rather than rewritten. The presence of Slick (carousel) and Lazy Loading indicates a focus on user experience, while Priority Hints show they're optimizing for performance in data-heavy interfaces. This isn't a team chasing every new framework; they're building for stability.
- Single-pane-of-glass view for incident, audit, location, and POS data
- Automation-first approach to reduce manual loss prevention workflows
- Trusted by retail leaders (implied enterprise customer base)
- LinkedIn presence as primary social channel (B2B focused)
The Unsexy Billion-Dollar Problem
Retail shrink is a $100B+ problem. ThinkLP isn't trying to be a unicorn—they're trying to be the essential utility that solves it quietly and profitably.
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ThinkLP - Your Loss & Safety Intelligence Platform
Automate your department with ThinkLP. Bring together all your incident, audit, location, and POS data into a single view. Trusted by retail leaders worldwide.
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About thinklp.com
Automate your department with ThinkLP. Bring together all your incident, audit, location, and POS data into a single view. Trusted by retail leaders worldwide.
Company Overview
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Technology Stack
thinklp.com uses 20 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Google Fonts
Security
reCAPTCHA
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
thinklp.com receives approximately 4.9K monthly visitors and ranks #3,701,753 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:39 on the site.
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This page provides publicly available information about thinklp.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit thinklp.com directly at https://thinklp.com.