In an era of Slack channels and Notion docs, the traditional intranet is supposed to be dead. Yet ThoughtFarmer is still here, generating $4.4M in revenue with a lean team of 38. They aren't chasing AI hype; they're doubling down on the fundamental human need to feel connected at work.

"They aren't building a tool; they're selling a feeling—the security of a connected workforce."

The most telling data point is the traffic split: 44% organic search and 40% direct. This indicates strong brand equity and high-intent users. When 40% of your traffic types your URL directly, you've moved beyond 'discovery' and into 'consideration.' ThoughtFarmer isn't a startup fighting for attention; it's a vendor on a shortlist.

• Revenue per employee: ~$115K (efficient for a B2B SaaS)
• Traffic concentration: Likely heavy in North America (despite undefined country data)
• Keyword strategy: Focuses on utility over vanity (e.g., 'create new user account')