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ThreeWill: The Microsoft Cloud Specialists
A 20-person powerhouse thriving in the Microsoft ecosystem
In a sea of generic IT consultancies, ThreeWill carved out a $2M revenue niche by doing one thing exceptionally well: making Microsoft Office Cloud work for employees. This isn't a scaling story—it's a precision play.
"ThreeWill isn't chasing scale—they're mastering depth. In Microsoft's ecosystem, 20 experts can out-earn 200 generalists."
The Employee-First Philosophy
ThreeWill's tagline—"Helping Employees Thrive"—isn't marketing fluff. Their entire practice revolves around Microsoft's collaboration stack: Teams, SharePoint, and Power Platform. They don't sell software; they sell adoption. With 45% direct traffic, they've built a referral engine where satisfied employees become their best salespeople.
The Search Strategy
Their SEO reveals their playbook: targeting high-intent, low-volume keywords like "how to share recap meeting notes in teams" (90 monthly searches) and "task related teams chat and planner" (900 monthly searches). They're not competing for broad terms—they're capturing decision-makers at the moment of need. The 5,540 monthly searches for "associate software engineer" suggests they're also building talent pipelines through content.
The leadership team is lean but seasoned—Linda Ryan (VP Admin), Bruce Harple (VP Client Engagement), and Kirk Liemohn (Director Delivery) form the core. With no funding history, this is a bootstrapped operation that values control over scale. Their tech stack (jQuery, Tailwind, Bootstrap) feels pragmatic rather than trendy—tools that work for their clients, not for impressing Silicon Valley.
- Microsoft ecosystem specialization creates a moat against generalist agencies
- Direct traffic dominance (45%) signals strong word-of-mouth and client retention
- Content strategy targets technical pain points, not just brand awareness
- 20-person team structure allows for senior-level client engagement without overhead
The Anti-Scaling Playbook
ThreeWill proves that in B2B services, depth beats breadth every time
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https://threewill.com/wp-content/uploads/[email protected]
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ThreeWill: Helping Employees Thrive
ThreeWill enables companies to improve their digital collaboration, communication, and automation in the Microsoft Office Cloud. Learn more!
New Threewill Homepage
Amplify Your Employee Productivity USING MICROSOFT TECHNOLOGIES. How We Do It We create technology solutions that empower employees to be more productive,
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About threewill.com
ThreeWill enables companies to improve their digital collaboration, communication, and automation in the Microsoft Office Cloud. Learn more!
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Technology Stack
threewill.com uses 22 technologies across their website including Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, PHP, and more.
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Font Awesome, Adobe Fonts
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HSTS, reCAPTCHA
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PHP
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WordPress
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Cloudflare
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
threewill.com receives approximately 3.1K monthly visitors and ranks #5,475,391 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:22 on the site.
The majority of threewill.com's traffic comes from undefined, .
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