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Thuisbezorgd.nl: The Dutch Titan You've Never Heard Of
How a 5M+ visit/month platform quietly dominates the Netherlands while losing money.
While you obsess over DoorDash and Uber Eats, a Dutch giant is quietly processing 5.3M monthly visits with 69% direct traffic. Thuisbezorgd.nl isn't just surviving—it's dominating its home turf with a brand moat so deep, even Uber can't touch it.
"69% direct traffic is the ultimate brand moat—it means users don't search, they just type your domain. That's not marketing, that's muscle memory."
The Local Language Play
Thuisbezorgd translates to 'home delivery'—literally. This isn't clever branding; it's category ownership. When 128K people/month search 'thuisbezorgd' (vs 2.8M for 'Uber Eats'), you know you've won the language game. They're not competing on keywords; they ARE the keyword.
The Trustpilot Paradox
A 2.1/5 rating from 41,530 reviews is catastrophic for most. For food delivery? It's industry standard. This reveals the brutal truth: customers will complain endlessly but keep ordering. The real metric isn't satisfaction—it's dependency. 5.3M monthly visits prove the pain isn't enough to churn.
The tech stack tells the real story of modern delivery: Next.js for speed, PWA for app-like experience without app store fees, Cloudflare for global edge, and Datadog RUM for monitoring every frustrated click. They're spending heavily on infrastructure to shave milliseconds off an already-fast experience.
- Just Eat Takeaway.com parent owns the Dutch market with zero local competition
- Uber Eats searches 10x more but can't convert Dutch users (yet)
- Rural carrier network (Mohammad Ammar's role) solves last-mile where Uber won't go
- 27% organic traffic is actually low—this is a brand-driven business
The Moat is Language, Not Tech
Thuisbezorgd proves you don't need 5-star ratings or global scale—just own your local dictionary and make typing your domain a reflex. Uber's 2.8M searches mean nothing when 5.3M Dutch fingers type 'thuisbezorgd.nl' without thinking.
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Meta Tags
Food Delivery, Groceries & More Near You | Thuisbezorgd.nl
Order takeaways, groceries & non-food deliveries with Thuisbezorgd.nl. Quick & easy delivery for your everyday convenience. Discover +15.000 restaurants & stores!
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Thuisbezorgd.nl - Online eten bestellen
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Reviews (20)
Heel lekker mememaaiers
Heel lekker mememaaiers
Is this how you treat your customers?
Is this how you treat your customers?! I ordered KFC and it took over 2.5 hours to arrive! I thought fast food was supposed to be fast! I could not find any phone number on your website, and the chatbot was, of course, not working. What is going on?!
We appreciate you taking the time to share your feedback. We're very sorry to hear about the excessively long delivery time and the issues you experienced with our chatbot. We'll investigate this to improve our service. We would like to check this for you. Please send us an email at [email protected] containing your ordernumber and complaint. Kind Regards, Daphne - Team Thuisbezorgd.nl
They actively hide reviews from view…
They actively hide reviews from view from the customer. Very scammy like this.
They removed visible reviews
They removed visible reviews
Dear customer, Thank you for your feedback. We take the feedback we receive on this topic seriously and are actively discussing it internally Your input helps us evaluate the impact of this decision and consider potential improvements moving forward. Kind regards, Tessa - Team Thuisbezorgd.nl
€31,- Order was wrong
€31,- Order was wrong. Tried to contact for a refund. Was given €7,75. After attempting to contact back, i get radio silence. I have contacted 3 times on Email since. The chat doesn't do anything either. Just keeps referring me to 'I can only help with orders in the past 24h', even if i'm specifically requesting in the chat to talk with a person. This is horrendous. Update: Hi Tessa, I have attempted to resolve this through the proper channels in the emails already. I keep getting the reply " Dear Steef, Thank you for your message regarding your order. I sincerely apologize for any inconvenience related to your refund request. After reviewing your case, we regret to inform you that we cannot provide a full refund for your order. This decision is based on our refund policy, which allows for partial refunds in certain situations. We understand that this may not be the outcome you expected, and thank you for your understanding. If you have any further questions, please contact us or use the Help Center. Thank you for your support and have a nice day. Sincerely," No other context. This complaint is about order 3V6WRY at Pizza 076. Please do check the corresponding emails to see what i have been dealing with. After being given only automatically generated emails without any further review, i am appalled by how bad the communication has been outside of this reply on trustpilot.
Dear Steef, Thank you for taking the time to share your experience with us. We are sorry to hear that your order was incorrect and that the follow-up regarding your refund did not meet your expectations. We understand how frustrating it is to reach out multiple times without receiving a response, and this is certainly not the experience we aim to provide. We would like to review this matter again and ensure it is handled properly. Please share your order number and complaint with us via [email protected], so we can look into this and get back to you as soon as possible. Kind regards, Tessa - Team Thuisbezorgd.nl
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About thuisbezorgd.nl
Order takeaways, groceries & non-food deliveries with Thuisbezorgd.nl. Quick & easy delivery for your everyday convenience. Discover +15.000 restaurants & stores!
Company Overview
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Technology Stack
thuisbezorgd.nl uses 14 technologies across their website including Cloudinary, Cloudflare, Microsoft Ads, and more.
Media
Cloudinary
Cloud & Hosting
Cloudflare
Advertising
Microsoft Ads
E-commerce & Payments
Afterpay, Klarna
Analytics & Marketing
Datadog RUM, Google Tag Manager, Google Analytics
Web Standards
PWA
Traffic & Audience
thuisbezorgd.nl receives approximately 5.3M monthly visitors and ranks #7,098 globally. The website has a bounce rate of 32% with visitors viewing an average of 8.4 pages per visit. Users spend an average of 6:01 on the site.
The majority of thuisbezorgd.nl's traffic comes from undefined, undefined, .
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