thunder11.com
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Thunder11: The Boutique PR Powerhouse
How a 13-person NYC agency targets healthcare and tech thought leadership
In a PR landscape saturated with massive holding companies, Thunder11 operates on a different premise: that 13 elite specialists can outperform a department of 50 generalists. This isn't a volume play; it's a precision strike.
"They aren't building a PR factory; they're building a surgical unit for narrative control."
The Niche Strategy
Thunder11 isn't trying to be everything to everyone. Their laser focus on healthcare, tech, and public affairs allows them to develop deep domain expertise that generic agencies simply can't match. With revenue at $1.8M from just 13 employees, they're generating ~$138K per head—a strong efficiency metric for a services business.
The Traffic Paradox
Here's the counter-intuitive data: a PR agency with only 191 monthly visits. This isn't a failure—it's a strategy. Thunder11's 42% direct traffic share suggests a referral-based business model where relationships, not SEO, drive growth. The 33% organic search traffic is likely accidental byproducts of their clients' success, not a target.
The leadership team tells the real story. Co-founders Liel Leibovitz and Marco Greenberg bring heavyweight credentials—Greenberg's LinkedIn shows deep media relations experience. The VP Operations role held by Alyssa Meyer and Kate Salo as SVP of Media Relations indicates a structure built around execution, not just strategy. This is a shop that knows how to get stories placed.
- Elite talent focus: 13 people means every client gets senior attention, not junior account managers
- Domain specialization: Healthcare and tech PR requires regulatory and technical fluency that generic agencies lack
- Proactive positioning: Their 'breakout rules' approach suggests they don't wait for news cycles—they create them
The Boutique Advantage
For founders and investors in healthcare and tech, Thunder11 represents a different value proposition: not a vendor, but a strategic partner who understands your industry's language and regulatory landscape. At $138K revenue per employee, they're priced for impact, not hours.
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Thunder11 | PR Agency in New York
Thunder11 is a PR and strategic communications agency specializing in thought leadership in healthcare, tech, and public affairs. We believe in investing in top talent, being smart and proactive, and delivering concrete, breakout rules. Award winning PR
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About thunder11.com
Thunder11 is a PR and strategic communications agency specializing in thought leadership in healthcare, tech, and public affairs. We believe in investing in top talent, being smart and proactive, and delivering concrete, breakout rules. Award winning PR
Company Overview
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Technology Stack
thunder11.com uses 14 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix
Customer Support
Zendesk
Performance
Lazy Loading, Priority Hints
Traffic & Audience
thunder11.com receives approximately 191 monthly visitors. The website has a bounce rate of 50% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of thunder11.com's traffic comes from .
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