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TI-TRUST: The $16B Fiduciary Playing the Long Game
How a 64-person firm in Quincy, IL quietly manages assets larger than some hedge funds
In an industry obsessed with growth hacking and viral marketing, TI-TRUST is a quiet anomaly: a 64-person team managing over $16 billion in assets from a single office in Quincy, Illinois. They don't chase headlines or venture capital—they chase compound interest and fiduciary duty.
"Their traffic is 100% domestic, yet they manage wealth larger than many Fortune 500 companies. That's not a marketing failure—it's a business model choice."
The ESOP Obsession
TI-TRUST's traffic tells a story of focused education, not lead generation. Their top keyword isn't 'wealth management' or 'fiduciary services'—it's 'what is esop' with 2,000 monthly searches. They're not selling trust services; they're educating business owners on Employee Stock Ownership Plans. This isn't SEO gaming; it's a strategic content moat around their core business.
The Real Estate Niche
Their second and third keywords reveal a sophisticated play in property succession: 'lady bird deed' variations dominate their organic search. They're positioning themselves as the authority on transferring real estate through trusts without probate—a pain point for farm and property owners in rural America. It's hyper-specific, high-intent traffic that converts to high-net-worth clients.
The tech stack is telling: jQuery, Bootstrap, and Google Analytics. No React, no headless CMS, no fancy single-page apps. Their website is a functional tool, not a growth engine. The 2,061 monthly visitors aren't a vanity metric—they're a filter. Only serious, educated prospects find their way to a fiduciary managing billions.
- Revenue per employee: ~$189K (healthy for fiduciary services)
- Asset-to-employee ratio: $250M per employee (exceptional efficiency)
- 100% US-based traffic (zero international diversification)
- Organic search drives 56% of traffic (education over advertising)
The Anti-Startup Success Story
In a world of fintech disruption, TI-TRUST proves that boring, regulated, and local can still scale to $16B. Their moat isn't technology—it's trust, geography, and deep expertise in niches that algorithms can't replicate.
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TI-TRUST | True Integrity Fiduciary Services | Quincy IL
TI-TRUST, Inc. is a fiduciary service company managing more than $16 billion in assets for our employee benefit, personal trust and farm services clients.
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About ti-trust.com
TI-TRUST, Inc. is a fiduciary service company managing more than $16 billion in assets for our employee benefit, personal trust and farm services clients.
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ti-trust.com uses 13 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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ti-trust.com receives approximately 2.1K monthly visitors and ranks #7,714,728 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:34 on the site.
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