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Ticketswap: The Fan-First Ticket Resale Revolution
How a Dutch startup built a $39M business by fixing the broken secondary ticket market
While scalpers and bots dominate traditional secondary markets, Ticketswap built a $39.2M business by flipping the script—putting fans first, not scalpers. With 1.3M monthly visits and 31,000+ Trustpilot reviews, they're not just a marketplace; they're a movement.
"Ticketswap doesn't just resell tickets—it reclaims the fan experience from predatory scalpers and profiteers."
The Fan-Forward Philosophy
Ticketswap's 4.5/5 Trustpilot rating from 31,318 reviews isn't accidental—it's the result of a radical commitment to transparency. Unlike competitors who hide fees until checkout, Ticketswap displays all-in pricing upfront. Their algorithm actively detects and blocks scalpers using dynamic pricing caps (typically 120% face value), ensuring tickets stay accessible to genuine fans. This fan-first approach drives 43% direct traffic—loyal users who return without needing SEO.
The SEO vs Brand Dominance
Here's the counterintuitive insight: despite 48% organic search traffic, Ticketswap's real moat is direct traffic. The brand is so strong that 202,270 people search 'ticketswap' monthly—more than any competitor. Yet their organic strategy is cleverly defensive: they rank for event-specific keywords like 'iem cologne 2026 tickets' (2,680 monthly searches) and 'starladder budapest major 2025 tickets' (1,610 searches), intercepting buyers at the moment of intent.
The tech stack reveals their scalability: Next.js and Vite for speed, Bunny CDN for global performance, and PWA for mobile dominance. But the real innovation is their anti-scalping algorithm—a proprietary system that analyzes buyer patterns, flags suspicious behavior, and dynamically adjusts pricing caps. This isn't just code; it's a moral stance encoded in software.
- Dynamic pricing caps (max 120% face value) prevent price gouging
- Algorithmic scalper detection using behavioral analysis
- All-in pricing transparency—no hidden fees at checkout
- Direct traffic dominance (43%) signals brand loyalty over SEO dependency
The Scalper's Nightmare, The Fan's Dream
Ticketswap proves that ethical commerce can scale—achieving $39M revenue by refusing to exploit the very customers who fuel their growth.
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Traffic & Engagement
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Backlinks & Authority
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Top Organic Keywords
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5 keywordsHow is Ticketswap's SEO?
Open Graph Image
https://ticketswap-image-cdn.b-cdn.net/static/images/share-cover.png
Meta Tags
TicketSwap | Safe & fair ticket resale site
The fan-forward ticket resale site. We've got you covered to buy tickets safely and enjoy peace of mind. Plus, sell tickets simply and get paid fast.
H1 Tags
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TicketSwap
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Reviews (20)
The perfect platform if you don't want…
The perfect platform if you don't want to plan your life months in advance.
Sold my ticket in a few days!
Sold my ticket in a few days!
Very smooth
Very smooth
Best company ever
This site helped me have the best moments in my life!
Easy to use
Easy to use, I would use it again
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About ticketswap.com
The fan-forward ticket resale site. We've got you covered to buy tickets safely and enjoy peace of mind. Plus, sell tickets simply and get paid fast.
Company Overview
ticketswap.com Social Media
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Technology Stack
ticketswap.com uses 10 technologies across their website including Sentry, Bunny CDN, Calendly, and more.
Error Tracking
Sentry
CDN
Bunny CDN
Scheduling
Calendly
Customer Support
Intercom
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
ticketswap.com receives approximately 1.3M monthly visitors and ranks #38,466 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:17 on the site.
The majority of ticketswap.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ticketswap.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ticketswap.com directly at https://ticketswap.com.