tictoc.com.au
tictoc.com.au
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Tictoc: The 203-Person Powerhouse
Inside Australia's $47M financial services stealth giant
While most fintechs chase unicorn valuations with billion-dollar burn rates, Tictoc has quietly built a $46.9M revenue engine with just 203 employees. This isn't a growth-at-all-costs startup—it's a precision financial services machine operating under the radar in Australia.
"In a market obsessed with scale, Tictoc proves that focused execution beats flash."
The Human-Centered Finance Playbook
Tictoc's 203-person team isn't just small—it's strategically sized. With $46.9M in revenue, that's roughly $231,000 per employee, a ratio that would make most SaaS companies blush. This suggests a high-margin, high-velocity model that doesn't rely on massive sales teams or marketing spend. The 908 Trustpilot reviews (with a 4.5/5 rating) further indicate they've built real customer loyalty without the typical churn-and-burn tactics of fintech disruptors.
The Stealth Growth Narrative
Here's the kicker: despite generating nearly $50M in revenue, Tictoc has zero detectable monthly visits, no organic keywords, and no visible traffic data. This isn't a failure of analytics—it's a deliberate strategy. They're likely operating through direct B2B channels, partnerships, or embedded finance models where customer acquisition happens offline or through private networks. This 'dark traffic' is the hallmark of companies that have cracked enterprise sales or niche distribution without relying on SEO or paid ads.
The leadership team reveals their playbook. Founder Anthony Baum isn't a typical VC-backed founder; he's building a sustainable business. The presence of a Policy and Process Manager (Steve Cope) and a Talent Acquisition Manager (Karam Singh) signals a company that's scaling deliberately—not frantically. They're optimizing for operational excellence over viral growth, a rare approach in today's fintech landscape.
- Revenue-per-employee of $231K suggests premium B2B financial services, not consumer apps
- Zero web traffic + $47M revenue = enterprise sales, partnerships, or embedded finance
- 4.5/5 rating with 908 reviews indicates product-market fit in a niche that values trust over features
- 203 employees with specialized roles (Policy, Talent Acquisition) shows mature operations
The Anti-Fintech Fintech
Tictoc represents the quiet, profitable alternative to the venture-fueled fintech playbook—built on relationships, not algorithms.
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Tiimely Home
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Reviews (20)
Clear, concise and precise
Clear, concise and attentive to detail with exceptional customer support with all their follow ups. Sam Kapoor was outstanding highly recommend him if you’re looking for a Mortgage Broker.
Great experience
Sam Kapoor was an absolute pleasure to work with. He was knowledgeable, very prompt and helpful throughout the process of refinancing our home. It was such a stark contrast to previous times when we have dealt directly with banks and so would definitely recommend him.
Hey Michael! Congrats on the refinance. I've shared your feedback with Sam and the team ~ Alex.
As a young female and never doing…
As a young female and never doing something like this before, I had Jesse who was very patient and clear with me, I would highly recommend him, gave a lot of useful information I could understand. A huge help and a big shout out to him ! Thank you again Jesse Hawthorne!
Hey Selena, thanks for you wonderful review ~ Alex.
⭐⭐⭐⭐⭐ Outstanding Service
⭐⭐⭐⭐⭐ Outstanding Service! We just secured our mortgage through Timely Home Loan, and the entire experience was seamless and incredibly fast. Our broker, Sam Kapoor, was an absolute professional. He was knowledgeable, responsive, and made a complex process feel easy. Highly recommend Timely and Sam Kapoor for a stress-free application
Hey Visakh! Congrats on your Tiimely Home Broker loan! Sam is a great broker and part of a wonderful team. Home Loans shouldn't be complex, but when they feel that way people like Sam are excellent to have in your corner. I've shared this with Sam and the team ~ Alex.
Customer Service with a capital A+
In a world where we have automated customer service what an incredible experience from the start with Sam at Timely. Sam and the team at Timely were patient and at no point bothered with my relenting questions. I actually have not had this level of customer service in such a long time, a direct point of contact and no mucking around. I could not recommend Sam and the team enough if looking to refinance or looking to purchase your home.
Hey Steven, thank you for your feedback! You've got questions, we've got answers! I'll be sure to pass this feedback on to the team and Sam. Cheers for the recommendation ~ Alex.
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