tidal.com
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Tidal: The Audiophile's Paradox
High-fidelity streaming meets brutal market reality
Tidal isn't just a streaming service; it's a high-stakes bet on the idea that sound quality can trump market share. Born from the ashes of WiMP and backed by Jay-Z, it commands 9.1M monthly visits but fights for survival in a Spotify-dominated world.
"Tidal proves that 1411kbps audio quality is no match for Spotify's 320kbps ecosystem dominance."
The Audiophile Niche
With only 472 employees and $35M in revenue, Tidal operates like a boutique label rather than a tech giant. Its user base is fiercely loyal but numerically stagnant—9.1M monthly visits is a rounding error compared to Spotify's 600M+ users. The 61% direct traffic suggests a core audience that types 'tidal.com' by habit, not discovery.
The SEO Struggle
Organic search drives just 34% of traffic, revealing a critical weakness: Tidal fails to capture casual listeners. Top keywords like 'tidal' (513K volume) show brand recognition, but 'boyfriend tv' appearing in their data suggests either tracking errors or a bizarre demographic crossover. Meanwhile, 'tidal for artists' (5.7K volume) hints at a B2B pivot that hasn't scaled.
The Trustpilot rating of 2/5 from 814 reviews paints a stark picture. While audiophiles praise the FLAC quality, mainstream users complain about UI friction and value proposition. This isn't a bug—it's a feature. Tidal deliberately alienates casual listeners to serve a niche that pays premiums for lossless audio.
- AWS CloudFront infrastructure ensures global delivery but adds cost overhead
- 11.3M backlinks indicate historical SEO value, yet traffic remains stagnant
- Key leadership includes CTO Rune Lending and SVP Jason Kpana—veterans from the legacy music industry
The High-Fidelity Trap
Tidal's survival depends on convincing a shrinking niche that better sound justifies higher cost—while the rest of the world streams happily at 320kbps.
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5 keywordsHow is Tidal's SEO?
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tidal.com
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TIDAL
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Reviews (20)
An excellent experience
We switched our music platform to Tidal and our experience as a family has been very good; the user interface is intuitive and easy to use. We really appreciate the focus on artists.
Great customer focus
I had a problem and Tidal support reacted promptly. After the problem was solved on 1st instance I share feedback and this was the reaction: Christian N. (TIDAL) Sep 22, 2025, 12:11 PM EDT Hi Lucas, Please rest assured that your feedback is acknowledged, and it means a great deal to us. At TIDAL, we’re always exploring ways to improve our platform and provide a better experience for our listeners. Your voice matters and it helps us grow. If there’s anything more we can do, please don’t hesitate to let us know. Warm regards, Christian TIDAL Support I really like the attitude! And I enjoy Tidal every day in my home and in my car and on the way through my phone.
Best sound quality
Best sound quality, but I don't like recommendation system
The more they work on the app
The more they work on the app, which is constantly updated, the worst it gets. The app wasn't great, but the feature they are adding right now makes it less user friendly & the constant updates are annoying. Updates are not optional, by the way, so now, one of my laptop isn't even compatible with the newest version of the app anymore, even though said version automatically installed & replaced the previously compatible one. No way to download an old version of the app either on the site, so I just lost the ability to listen to music via Tidal on that laptop.
Great concept, not the best execution
Great concept, but as everything, if someone else already surpassed you, you won't succeed. Tons of songs are missing and importing from spotify around 15% of all songs are replaced with either random songs or remixes that aren't relevant to the source. The audio quality isn't near as good as on Spotify even when maxed out. Lacks so many songs and really isn't a good replacement. There's also no native Linux app so that's a negative (spotify being popular means there's multiple web apps to run) I entered the free trial and canceled not even a week in and stopped using it entirely, because I've never met a service that was so bad not even the free trial was worth it. There's a lot of improvement to be made, and I hope this will reach higher in the future so we can have a good music streaming service other than spotify
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About tidal.com
Company Overview
Technology Stack
tidal.com uses 2 technologies across their website including Amazon Web Services, AWS CloudFront.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
tidal.com receives approximately 9.1M monthly visitors and ranks #5,402 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 3:26 on the site.
The majority of tidal.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tidal.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tidal.com directly at https://tidal.com.