tide.co
tide.co
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Tide: The Banking Trojan Horse
How a UK fintech quietly built a 2.8M-strong SMB empire
While everyone obsesses over consumer neobanks, Tide.co has executed a masterclass in B2B warfare. With 2,822 employees and $564M in revenue, this isn't a startup—it's a machine that's systematically capturing the UK's small business banking market.
"Tide isn't building a bank—they're building an operating system for small businesses that happens to hold a banking license."
The SMB Trojan Horse Strategy
Tide's genius lies in targeting the most underserved segment: small businesses. While Revolut and Monzo chase consumers, Tide focuses on the 5.5M UK SMBs that traditional banks ignore. Their 2.8M customer base isn't just a number—it's a fortress. Each business account brings multiple employees, creating a network effect that's brutally hard to replicate.
The Revenue Engine
At $564M revenue with 2,822 employees, Tide generates ~$200K per employee—a ratio that would make most SaaS companies jealous. This isn't burn-fueled growth; it's disciplined scaling. Their expansion into India (with Gurjodhpal Singh leading) and product-led growth through integrations shows they've cracked the B2B acquisition code while others bleed on CAC.
The leadership team tells a story of focused execution. CEO Oliver Prill has steered Tide from a simple business account provider to a full financial stack. CPO Vinay Ramani and Technical Lead Navya Kooram have built a platform that integrates with accounting, payroll, and compliance tools—turning banking from a utility into a workflow layer.
- Platform approach: Banking + accounting + compliance in one stack
- International expansion: UK → India playbook in motion
- Product-led growth: Integrations drive organic acquisition
- B2B focus: 2.8M businesses vs. 2.8M individual consumers
Tide is the blueprint for B2B fintech
While others chase user growth, Tide is building an unassailable moat in the SMB market—one workflow at a time.
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