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Tidyco: The B2B Hydraulic Parts Supplier with a Traffic Problem
A deep dive into a £4.9M engineering firm surviving on legacy trust and brand loyalty
In the gritty, relationship-driven world of heavy industry, Tidyco.co.uk is a classic example of a legacy B2B supplier with a modern facade. They sell the nuts and bolts of industrial automation—hydraulic hoses, pneumatic fittings, and valves—but their digital footprint tells a story of a company that hasn't quite figured out how to scale online.
"With only 5,000 monthly visitors, Tidyco is a minnow in a digital ocean, relying heavily on a loyal customer base rather than inbound growth."
The Traffic Paradox
The data reveals a fascinating disconnect. While their top organic keyword is 'high ceiling warehouse heating system' (170 monthly volume), their brand name 'Tidyco' only garners 20 searches. This suggests they are either a thought leader in a niche industrial vertical or their SEO strategy is unintentionally targeting irrelevant, high-volume keywords. The 61% organic traffic share is healthy, but the absolute volume is critically low for a company of their size.
The Industrial Supply Chain
Operating in the heavy engineering sector, Tidyco serves a specific need: next-day delivery of critical components. With 54 employees and $4.9M in revenue, they average roughly $90k per employee—a lean operation typical of specialized distributors. Their tech stack (jQuery, Bootstrap) indicates a functional but dated e-commerce experience, likely prioritizing utility over modern UX.
- Brand searches are minimal (20/month), indicating low brand awareness outside existing clients.
- They rank for 'cavitation' (19k volume) and '25/40' (18k volume)—likely technical terms unrelated to their core products.
- Traffic is concentrated in undefined regions, suggesting potential tracking issues or a highly localized UK customer base.
The Trustpilot rating of 3.5/5 is underwhelming for a service-based industrial supplier, hinting at potential friction in customer experience or delivery reliability. In an industry where downtime costs thousands per hour, 'good enough' service isn't enough. Tidyco's challenge isn't product availability—it's digital visibility and conversion optimization.
The Opportunity in the Gaps
A £4.9M revenue base with 5,000 monthly visitors is a conversion problem waiting to be solved. The infrastructure is there; the growth engine isn't.
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Meta Tags
Home page | Tidyco Store
Next day delivery available with online discounts on hydraulic, pneumatic, thermoplastic hose and tube fittings, connectors, adaptors, quick couplings, pumps, motors, valves and filtration products
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Tidyco Ltd
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About tidyco.co.uk
Next day delivery available with online discounts on hydraulic, pneumatic, thermoplastic hose and tube fittings, connectors, adaptors, quick couplings, pumps, motors, valves and filtration products
Company Overview
tidyco.co.uk Social Media
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Technology Stack
tidyco.co.uk uses 18 technologies across their website including Google Fonts, hCaptcha, reCAPTCHA, Cloudflare, and more.
Fonts
Google Fonts
Security
hCaptcha, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Mailchimp
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
LiveChat
Traffic & Audience
tidyco.co.uk receives approximately 5.2K monthly visitors and ranks #3,796,924 globally. The website has a bounce rate of 59% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:19 on the site.
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This page provides publicly available information about tidyco.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tidyco.co.uk directly at https://tidyco.co.uk.