tikibrand.com
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TIKI Brand: The Outdoor Living Titan
A $35M revenue company that owns backyard nights with smokeless fire pits and citronella torches.
While tech startups chase the metaverse, TIKI Brand dominates the tangible world of backyards. With $34.9M in revenue and 139 employees, they aren't just selling torches; they're engineering the experience of outdoor living.
"Direct traffic accounts for nearly half of their visits—a signal of powerful brand recall that most DTC brands would kill for."
The SEO Moat of 'Tiki'
They own the dictionary. With 89,910 monthly searches for the word 'tiki' alone, they sit atop a search empire that competitors cannot replicate. They don't just compete for keywords; they own the category name itself, creating a massive funnel of high-intent traffic looking for 'tiki torches' and 'smokeless fire pits'.
The Multi-Platform Ecosystem
TIKI has successfully bridged the gap between legacy hardware and modern social commerce. Their presence on TikTok, YouTube, and Instagram isn't just for brand awareness—it's a content engine that fuels the 'outdoor living' aesthetic. They understand that their product is visual and experiential, making social media their digital showroom.
The tech stack reveals a modern approach: Tailwind CSS, Vite, and PWA capabilities suggest they are investing in a fast, mobile-first experience. However, the reliance on third-party tools like Swiper and Bootstrap hints at a pragmatic engineering philosophy—build the brand, buy the UI components.
- Dominant 'Tiki' keyword ownership (89k+ monthly searches)
- Strong direct traffic (49%) indicating high brand loyalty
- Active social presence across TikTok, YouTube, and Instagram
- Modern tech stack focused on speed and mobile experience
The Verdict: A Cash Cow in a Niche Market
TIKI Brand proves that boring categories (torches, fuel) can be lucrative if you own the brand perception and search landscape.
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Meta Tags
TIKI Torches, Citronella Candles, Torch Fuel & More | TIKI Brand
Smokeless fire pits, mosquito repellent string lights, garden TIKI torches, and more to brighten the world around us.
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About tikibrand.com
Smokeless fire pits, mosquito repellent string lights, garden TIKI torches, and more to brighten the world around us.
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Technology Stack
tikibrand.com uses 29 technologies across their website including AccessiBe, Adobe Fonts, Google Fonts, hCaptcha, HSTS, and more.
Accessibility
AccessiBe
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
tikibrand.com receives approximately 29.9K monthly visitors and ranks #801,723 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:02 on the site.
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