In the shadow of massive medical conglomerates, tilite.com operates a profitable, $7.8M business selling wheelchair components to a fiercely loyal niche. While the world chases SaaS scalability, this company proves that deep domain expertise in physical hardware still creates defensible moats.

"With 44% direct traffic, they've built a brand that doesn't need Google—customers know exactly where to find replacement parts."

Ken Winward, the listed manager, likely runs a lean operation where every employee generates $250K+ in revenue. This isn't a growth-hungry startup; it's a cash-flow machine serving a market so specific that Amazon's algorithm can't optimize for it. The absence of detected tech stack suggests either a custom-built legacy system or intentional simplicity—either way, they're not burning cash on martech.

• Direct traffic dominance (44%) indicates strong brand recall and repeat purchase behavior
• Hyper-specific keywords ('ti lite fork', 'lite speed caster hub') reveal engineering-focused buyers
• Revenue-per-employee ($250K+) suggests premium pricing and operational efficiency
• No Trustpilot presence means they rely on word-of-mouth in tight-knit disability communities